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Ordering Instructions for Trademark Use

A trademark is a name, symbol or other device identifying a product, officially registered and legally restricted to the use of the owner or manufacturer.1

Angelo State University’s marks establish our identity as the extended Ram Family and our university as one of distinction. Products or materials bearing ASU marks should be quickly identifiable and represent the university with quality that portrays our pride, traditions and reputation.

Consistency is paramount in the visual representation of Angelo State. As we grow in student population and visibility around the world, a strong, consistent identity conveys our pride, professionalism and unity as the Ram Family, now and in the future.

Follow the trademark approval process and guidelines listed below if you are a:

  • University office or department
  • Registered student organization
  • Residence life group
  • Process and Procedures

    All ASU departments, offices and groups must purchase items using ASU marks through a licensed vendor approved by ASU’s Contracting Office.

    The licensee (vendor) is responsible for submitting the product with artwork for approval to art.approval@angelo.edu. Use of University Marks must follow ASU’s Visual Identity Guidelines.

  • Making a Purchase

    When ordering products that have the ASU logo, seal, mascots, or name, please follow the below steps:

    1. Check the Licensed Vendors list on the Collegiate Licensing website before you request to license a new vendor.
    2. The ASU logo, seal and logographics (mascots), and name have all been trademarked, and any item on which they appear must be purchased from a vendor licensed through ASU’s Contracting Office.
    3. Ask the licensed vendor to submit an artwork sample to your department.
    4. Once you approve the artwork create an online requisition and attach quote from the vendor.
    5. Provide the vendor the requisition number so they can submit the requisition number and artwork for approval by the Office of Communications & Marketing by emailing art.approval@angelo.edu.
    6. For Pro-Card purchases, your department must approve the artwork sample and then instruct the vendor to submit its artwork to art.approval@angelo.edu.
    7. For vendors not on the approved vendor list, instruct the vendor to go to the Collegiate Licensing website and follow a few simple steps to obtain licensing.

    Your department can either wait until the vendor receives a license from Contracting Office to place an order or select another vendor from the logo approved vendor list.

    Purchasing will not approve purchase orders to unlicensed vendors.  Any Pro-Card purchase from an unlicensed vendor is prohibited.

  • Design Restrictions

    Designs containing non-Angelo State trademarks and phrases (Coke, “Just Do It,” cartoon characters, etc.) must have written permission from the copyright owner before the design will be approved.

    No reference can be made, either directly or indirectly, to any individual athlete, athletic squad, athletic team or athletic event that the university participates in as a competitive representative of the Lone Star Conference under NCAA rules and regulations.

    Images of ASU student-athletes must not be used for any purpose without approval from the director of Athletic Communications. They may not be copied or downloaded from any of ASU’s digital media, including websites, subdomains or social media channels.

    If including an additional sponsor’s name and/or logo with University Marks on products or certain advertising, the student organization’s name or residence life group’s name must be included in the design to communicate that the relationship is a partnership with a particular group and not an endorsement by the university as a whole. Approval will not be granted for sponsors who conflict with university exclusive agreements.

  • Sales of Items Bearing University Marks

    Sales Restricted to Campus Organizations and Departments:

    Registered student organizations and ASU departments may sell or give away products (such as T-shirts) that display University Marks combined with the names and logos of that organization, department or activity.

    These items must relate directly to an on-campus activity sponsored by that organization/department. Items need to be unique and not compete with products and/or artwork available in the retail market and must be reproduced accurately by a licensed vendor of Angelo State. Sales must adhere to university policy and guidelines.

  • Policy Violations

    Groups that order items from non-licensed vendors and/or without proper art approval in cases that artwork cannot be corrected (overprinted) are subject to all items being collected and destroyed and a ban on future orders of T-shirts and other products.

    For university policy applicable to student organizations and residence life groups, please refer to ASU Operating Policy 30.07: Licensing and Use of ASU Registered Names, Logos and Trademarks.

  • Important Links


  1Webster’s II New College Dictionary, Copyright © 1999, 1995 by Houghton Mifflin Company.