The Shoe Fits
December 01, 2011
If the Shoe Fits
Owner/Manager: Christi Engle
Nature of Business: Shoe Store
City: San Angelo, Texas
SBDC Advisor: Cindy Hartin
As the owner of a medical equipment company and as a Certified Pedorithist, Christi saw many clients with specific shoe needs that would purchase their shoes either online or in other markets. Christi began researching the possibility of opening her own comfort shoe store right here in San Angelo.
Christi started working on a business plan with the help of SBDC Business Advisor, Cindy Hartin. They worked through the strengths and challenges of a high style comfort shoe store. Christi researched locations and potential customers for name brand comfortable shoes. Christi developed relationships with vendors and planned her inventory based on the needs of her customers.
Christi opened her store, If the Shoe Fits in May 2011 and immediately started attracting customers for her brand name shoes such as Naot, Think!, Dansko, Clarks, Born and others. The staff at the store is well educated and will fit each customer with appropriate size and style to support proper foot care.
“The SBDC helped our business develop and execute a business plan, financial forecast model and marketing plan. The business advisor continues to help promote our business growth.”- Christi Engle
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