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ASU Athletic Ticket Prices, Policies Undergo Change

July 12, 2010

With the start of the new athletic calendar and with changes in seating at San Angelo Stadium, Angelo State University is revamping its ticket policies and prices for the new school year to provide an enhanced fan experience and increased support for Rams and Rambelles athletics.

The changes will begin with the fall sports of football, volleyball and soccer, and will mean the elimination of the Fun for Four and All Sports Season Ticket packages. In their place, the Athletic Department is instituting senior citizens discounts for those 65 and older and comparable discounts for members of the Angelo State University Alumni Association.

Reserved sections in San Angelo Stadium will be changed to take advantage of the installation of new chairback seats. Some reserved ticket holders in upper Section E and lower Section C will need to re-locate to reserved chairback seats in upper or lower Section D or to reserved bench seating in upper Section C. All of Sections A, B and E plus lower Section C will become general admission.

Football season tickets, which will go on sale for renewals July 26-Aug. 6 and then open up Aug. 9-20 for new sales to the general public, will be $50 for new chairback seats in both upper and lower Section D and $38.50 for reserved bench seats in upper Section C. The same seats for seniors purchasing season tickets will be $45 and $35, respectively.

Single game tickets will be $16 for chairback seats in Section D; $12 for reserved bench seats in upper Section C; $8 for general admission adult in Sections A, B and E; and $6 for general admission for seniors, military personnel, students and alumni association members.

Last year, all reserved season tickets for football sold for $38.50, which remains an option for bench seating in upper Section C. Individual game tickets for reserved seats last year were $11. General admission tickets for football games last year were $8 and $6, the same as for the upcoming season.

For volleyball and soccer, individual game tickets will remain the same as last year at $6 general admission for adults and $4 general admission for seniors, military personnel, students and alumni association members. Children under school age will be admitted free with a parent to all games in all sports.

The pricing includes a built-in 10 percent Ticket Office surcharge on packages and a $1 per ticket handling fee for single game tickets.

ASU Athletics Director Kathleen Brasfield said the installation of new chairback seats in Section D of San Angelo Stadium will reduce the number of available seats in prime locations. Affected season ticket holders will be notified in order of longevity as ASU ticket holders by the ASU Ticket Office in advance of season ticket sales so they may select the best available option for new seats.

Brasfield said under the new arrangement, lower Sections A, B, C and E will be opened up for students and general admission ticket buyers to accommodate student requests for more seats adjacent to ASU cheerleaders and Angelettes.

Because the Athletic Department believed the addition of chairback seats would be a benefit to many longstanding ASU fans, Angelo State donated $10,000 in discretionary funds to the San Angelo Independent School District to help with the purchase and installation of the new seats in Section D.

“We are working to enhance the game experience for all of our fans,” Brasfield said. “Certainly, we have had to make some tradeoffs in addressing specific requests and needs, but we believe our season ticket holders will enjoy the option for chairback seats and our students and general admission fans will appreciate the opportunity to be closer to the action.”

Brasfield said the decision to eliminate the All Sports Season Ticket and the Fun for Four packages was an economic decision. She said since 2005 when the two packages were instituted, ticket income has shown a steady decline. Beyond that, the two packages did not generate the level of fan interest necessary to continue those packages indefinitely.

“The decline in revenue was especially noticeable for volleyball, soccer, softball and baseball and came without an appreciable increase in attendance,” Brasfield said. “Since gate revenue is important to sustain those programs at the competitive levels we desire, we have chosen to discontinue those two packages and institute the senior citizen and alumni association membership discounts instead.”

Additionally, Brasfield said the Athletic Department was implementing special group rates for half price general admission tickets, when purchased in groups of 10 or more by noon of the last business day preceding the event.

“Even with the changes,” Brasfield said, “we believe Angelo State athletics provides one of the best values and best entertainment options in San Angelo.”

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