Most Europe - England, France, Greece, Germany, Italy, Portugal and Spain
This program will be conducted May 14–June 12, 2017, and will provide approximately 30 students (25 undergraduate and 5 graduate) a unique opportunity to study international management and logistics issues, focusing on relevant ways of doing business in seven European Union countries:
- Rome, Venice, Florence, and Pisa (Italy)
- Athens, Thessaloniki, Kavala, Porto Carros and the island of Rhodes (Greece)
- Madrid (Spain)
- Paris (France)
- Berlin (Germany)
- Lisbon (Portugal)
- London (U.K)
These seven countries with very long histories, and collectively the home of truly historic sites associated with ancient Roman, Greek, Macedonian, Thracian, Byzantine, and Imperial Spanish and French times.
Today, these seven countries are members of the European Union. Rome, Venice, Florence and Pisa (Italy), Athens and Thessaloniki (Greece), Paris (France), Madrid (Spain), Sofia (Bulgaria) and Lisbon (Portugal) and London, are truly fascinating cities, hosting numerous multinational corporations and other international organizations. They are cities blending modern life styles with history and cultures with rich traditions.
MKTG 3381 Global Logistics and Supply Chain Management. Global logistics and supply chain management are the mechanisms and systems by which the right products reach the right customers at the right time and at a cost that makes them competitive. In a global economy the successful management of logistics and supply chain management is critical to the success of the firm and its supply chain partners. These are likewise critical to a nation’s economy. The course covers the movement and storage management activities for raw materials, work-in-process, and finished goods inventory. This course should satisfy the requirement of an advanced International business class or an advanced elective in marketing. Instructor: Dr. Tom Badgett
MKTG 3381 International Comparative Marketing. A comparative study of marketing practices around the world. Special focus will be given on analyzing the influence of government institutions, non-governmental organizations (NGOs), and local communities on the ways of doing business in the seven different member countries of the European Union. This course should satisfy the requirement of an advanced international business class or an advanced elective in marketing. Instructor: Gayle Randall
MKTG 6381 Designing and Managing the Supply Chain in the EU. Transportation and logistics are vital to the EU economy. Europeans and the products they consume in ever increasing quantity and variety are carried across the continent by all modes of transport — but most of all by road. As the economy grows, so does the demand for transport and energy. Railways and inland waterways (i.e. rivers and canals), once so important for moving goods and passengers around Europe, now carry only a small percentage of the total. Three quarters of the EU’s freight now goes by road. To ease congestion on the roads and improve the environment, the EU is encouraging people to travel by public transport and urging transport firms to move freight to trains, barges and ships. The topics and activities outlined below are designed to give graduate students in business an overview of the many challenges policy makers in business face in designing and managing the complex supply chains in the EU. Instructor: Dr. Tom Badgett
Students will be extensively briefed prior to departure regarding travel arrangements and schedules with addresses and telephone numbers given each participant. All travel arrangements will be made by the program directors and approved by the University.
All program participants must have adequate health and accident insurance coverage in case of medical issues or emergencies. Students will be required to obtain health insurance that will provide medical and related benefits. .
Completed a cumulative 24 hours of course work in residence or by transfer at the time of application. Dual credit hours are not defined as in residence or transfer hours.
- A cumulative GPA of 2.5 at the time of application
- Current students must have a 3.0 GPA
- Newly accepted students must have a 2.5 undergraduate GPA
|Tuition and Fees (based on 6 credit hours)||$1,759.50|
|Program Fee (airfare, transportation, lodging, excursions, some meals)||$5,950.00|
|Spending Money (estimate based on amount spent by students on prior programs for travel, gifts, entertainment and miscellaneous)||$1,050.00|
The program will be co-directed by Dr. Tom Badgett, Professor of Marketing in the Department of Management & Marketing, and Ms. Gayle Randall, Instructor in the Department of Management & Marketing. Dr. Badgett and Ms. Randall collectively hold many years of international experience.