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Office of Communications and Marketing
Member, Texas Tech University System The Princeton Review - 373 Best Colleges, 2011 Edition

November 2001

Release Date: November 19, 2001

ASU Students Win Top Two Spots in Research Conference

Four Angelo State University graduate students combined to take first and second places at the Eighth Annual Student Research Conference held at West Texas A&M University earlier this month.

Brandy Hawkins, a Gallup, N.M., graduate student working on her master's of business administration (M.B.A.) in management, and Theresa Mitchell, a San Angelo candidate for her M.B.A. in management, were awarded first place for their presentation on "An Investigation of the Impact of Angelo State University on Student Outcomes After Graduation." The study examined the success of ASU students in transitioning to graduate school and/or employment after graduation. The study also looked at the level of higher-order cognitive and intellectual development in those students.

Additionally, Hawkins and two other M.B.A. management majors, Shea Ferguson of Irving and Dena Reis Wilson of San Angelo, were awarded second place for their joint paper on "Standard-Times Private Party Classified Marketplace Customer Satisfaction." Using survey research methodology, their study undertook a thorough understanding of the strengths and weaknesses of existing classified advertising customer service at the San Angelo Standard-Times. The study also provided recommendations on ways of improving current customer service to increase market share in the private party industry.

The annual Student Research Conference at West Texas A&M provides a unique opportunity for undergraduate and graduate students to showcase their scholarly activities and share the results of their research. More than 50 research papers in eight categories were submitted for competition.

Dr. Sudhir K. Chawla, professor of marketing and research methods at Angelo State University, was the advisor to the winning graduate students on the development and methodology used during their research.