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March 2003

Release Date: March 27, 2003

Seminar to Cover Basics of Outstanding Customer Service

Strategies for enhancing customer service will be covered in a three-hour seminar being offered Tuesday morning, April 1, by Angelo State University's Division of Continuing Studies for business professionals, supervisors and others interested in improving relations with their clients.

The seminar "Give 'em the Pickle" will focus on the strategies developed by Bob Farrell, who worked for 30 years in the highly competitive restaurant industry, opening up 150 restaurants without a single failure. He based his philosophy on a letter from a customer complaining about being denied a free pickle to accompany his hamburger. Farrell built a business philosophy and empire around the concept of giving customers "pickles," which he made a synonym for the perks or extras which kept customers frequenting his restaurants.

Amy Houser, the owner of Impact Training and Employee Development, will lead the seminar from 9 a.m. to noon, Tuesday in the Classroom of the Continuing Studies Building. She will focus on the basics of making customer service your top priority, developing a customer-service attitude among employees, setting high customer service standards and looking for ways to build teamwork.

"The trick is figuring out what your customers want and then making sure they get it," said Houser, who has more than 25 years of experience in the temporary help industry and in human resources.

Cost for the seminar is $63. For additional information or to register, contact ASU's Division of Continuing Studies at (325) 942-2339.