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Member, Texas Tech University System The Princeton Review - 373 Best Colleges, 2011 Edition

November 2003

Release Date: November 6, 2003

Texas State University System Regents to Discuss ASU Name Change

The issue of a name change for Angelo State University will be discussed when the Board of Regents for the Texas State University System meets Nov. 20-21 at Sam Houston State University in Huntsville.the agenda for the November board meeting includes a 90-minute session on ""Public Discussion of Proposed Name Change ASU." The discussion is set for 2 p.m. Thursday, Nov. 20, in the Courtroom of the Criminal Justice Center on the Sam Houston State Campus.

Board members placed the item on the agenda in the wake of informal discussion at their August meeting. By action of the Texas Legislature earlier this year, the name of Southwest Texas State University was changed to Texas State University-San Marcos.

The issue of an ASU name change arose in 2001 after a six-month marketing study recommended that the university "investigate implications of a university name change that would incorporate 'Texas' in the name." The recommendation followed marketing studies that identified low name recognition for the university statewide and uncertainty where ASU was located or that it was even a university in Texas. Earlier this year, the board requested that ASU President James Hindman implement a survey of various university constituencies to gauge support and opposition to the possibility. Results of the survey were submitted without recommendation to the board in June.

The survey of students, alumni, faculty, staff and community supporters of the university showed that a plurality opposed any such change but that a large minority supported a name change, particularly if it would benefit the university in the long term. The results of the survey conducted by ASU's Office of Institutional Research and Assessment showed that 49.7 percent opposed the change while 45.7 percent supported it. The remaining 4.6 percent of the respondents did not register an opinion.

After studying the report and giving it informal discussion at the August meeting, the regents will consider public input on the issue at the November meeting.

The TSUS board serves as the governing body for ASU and the other eight institutions making up the system. The other institutions are Lamar University, Lamar Institute of Technology, Lamar State College-Orange, Lamar State College-Port Arthur, Sam Houston State University, Texas State University-San Marcos, Sul Ross State University and Sul Ross State University-Rio Grande College.