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Office of Communications and Marketing
Member, Texas Tech University System The Princeton Review - 373 Best Colleges, 2011 Edition

October 2005

Release date: October 10, 2005

Simulation Research Nets Real Award

Three Angelo State University business professors wrote a paper that won an award from the International College Teaching Methods & Styles Conference and secured publication in the organization's journal.

The paper was written by marketing professors Dr. Tom Badgett and Dr. Sudhir Chawla, and management information systems professor Dr. Gary Fisher. They examined the performance of student groups participating in The Marketing Game, a popular model-based business simulation.

In some classes, the professors allowed students to select their own groups. In other classes, the professors used such criteria as the students' majors and previous academic performance to place them into balanced groups.

The findings indicated that there was little difference in the way the different types of groups performed. The results drew the attention of and a slew of questions from conference-goers, in large part since The Marketing Game is a widely used teaching tool, Badgett said.

"It showed that the conventional wisdom is wrong," Badgett said.

The report was one of 26 that attendees voted as the top at the conference, which has held in Reno, Nev., in September.