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Office of Communications and Marketing
Member, Texas Tech University System The Princeton Review - 373 Best Colleges, 2011 Edition

Angelo State University
Identity Guidelines

  • Official Logos & Visual ElementsOfficial Logos
    & Visual Elements

    Maintaining a consistent identity is critical to advancing our position among our competitors. It is the most fundamental principle we engage to build repetitive impressions and establish presence in the minds of our target audiences.

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  • imageMarketing Collateral

    As part of our Angelo State identity strategy, there are strict guidelines for printed and electronic marketing collateral.

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  • imageWriting

    In order to present Angelo State to the world as a quality institution, the university’s publications and written material must be of the highest quality.

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  • imageWebsite

    These guidelines have been produced and disseminated as part of the university’s marketing effort to provide more consistency in design and quality of university and departmental Web pages.

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Purpose

The Identity Guidelines were established to bring consistency and greater visibility to the marketing and communication efforts of Angelo State University.

Clearly defining who we are and what sets us apart from other institutions of higher education around the state and nation will help us deliver the message that great things are happening at our university.

Why?

Your knowledge of our core strategies and your dedication to maintaining our marketing efforts through the Angelo State brand and positioning platform will ensure a consistent message, image and experience for all our audiences.