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Office of Communications and Marketing
Member, Texas Tech University System The Princeton Review - 373 Best Colleges, 2011 Edition

Marketing Collateral

Publications

University publications fulfill a variety of purposes, ranging from recruiting to promotion and from information to fundraising. Generally, a publication can be tailored to suit any need or to fit any budget. The keys to developing a well-tailored publication are to define your goal (recruiting students, promoting an event, etc.) and to identify the audience, whether it is the campus community or the general public. Understanding those two keys will help you—and us—implement a suitable strategy for design, visuals and text that best meet your needs on a budget you can live with.

University Stationery

As part of the university’s integrated marketing plan, we have adopted unified designs for letterhead, envelopes and business cards that must be utilized in all areas. To view the revised policy governing stationery and business cards, our printing policies and samples of approved designs, please see our University Stationery page.

Names Tags

The new design for university faculty/staff name badges utilizing the new logo and two colors is now available from Angelo Awards.

Document Templates

Identity Guidelines

Services

The Office of Communications and Marketing offers the following services to the campus community: