Official Logos & Visual Elements
- Official ASU Logo
- Ram Head Logo
- ASU Seal
- Mascot Line Drawings
- Official ASU Colors
The logos on this page are examples and available for staff and faculty. For high quality versions of these files, please use the files located on the ASU network:
J/News and Pubs/Graphics/ASU_trademarks.
If you are ordering products for internal use or promotional giveaways, please see instructions for providing vendor access to trademarks.
Information for Off-Campus Vendors
If you are an off-campus vendor and would like access to a university trademark for retail sales, follow just a few simple steps to become a licensed vendor.
Official ASU Logo
The ASU logo is our most prominent and visible symbol. It plays a vital role in promoting Angelo State University by providing a strong and recognizable graphic image.
Ram Head Logo
The Ram Head is an abbreviated version of the official ASU logo, and may be used as a secondary mark where appropriate.
The ASU Seal may be displayed on diplomas and certificates, on printed pieces of highest official rank and on the business papers of the Office of the President. The Official Seal is considered the most formal symbol of the institution and is reserved for the exclusive use of the President’s Office.
Mascot Line Drawings
The Mascot Line Drawings are secondary marks designed for use when a more realistic representation of ASU’s official Rambouillet ram mascot, Dominic, is appropriate.
Available are the the three-quarter view and head-on view.
Primary Palette: ASU blue and ASU gold are our official colors and the primary palette we use to represent Angelo State University.
CMYK: C-100 M-68 Y-0 K-12
RGB: R-36 G-83 B-151
CMYK: C-0 M-24 Y-94 K-0
RGB: R-240 G-195 B-59
Supporting Palette: Our supporting palette is designed to complement our primary colors and allow them to stand out, while providing flexibility in design layouts. The supporting palette colors should only be used as accents.
CMYK: C-100 M-68 Y-0 K-52
RGB: R-14 G-51 B-99
CMYK: C-20 M-32 Y-58 K-0
RGB: R-196 G-169 B-124
CMYK: C-0 M-95 Y-100 K-29
RGB: R-154 G-40 B-30
We chose a highly readable Charter font to represent our primary voice. A derivative of a traditional Roman face, Charter’s design also reinforces the same classical associations we recognize in our campus architecture, forms that evoke a sense of history, integrity and trust. It is a highly versatile typeface that is appropriate for a variety of applications from formal to casual. The larger size of the lower-case characters adds to its readability and makes it a very welcoming face.
Helvetica Neue’s exceptional flexibility and readability at smaller sizes makes it an ideal complement to Charter, and best supports the expressive qualities of our identity. It is available in a wide range of styles and weights and is one of the most versatile and widely used typefaces in the world, with numerous languages and character sets. It is the definitive sans serif font, with a classic neutrality that allows it to be used for all types of communication.
We offer a variety of photographic services for the campus community. In addition to our university photographer, we also occasionally use local commercial photographers for some specialty and time-intensive projects. The use of these commercial photographers is also an option for departments, though the cost will be significantly higher. Our staff will work with you to accommodate your photographic needs in as timely and economical manner as possible.