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Angelo State University
Office of Communications and Marketing

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Mission, Values and Vision Statements


To inspire the public, including prospective students, about Angelo State University and to instill pride and loyalty in the university’s multiple constituencies through standard and innovative communications and marketing strategies.


Excellence: As this is the university’s standard, so too C&M mirrors this value in presenting the university to the public and in reflecting the accomplishments of ASU students, faculty, staff and alumni.

Creativity: To touch our multiple constituencies in meaningful and memorable ways, C&M employs a full range of artistic, photographic and written tools, always seeking originality in thought and outcome.

Integrity: As the primary architect of the university’s image, C&M maintains the highest standards of both accuracy and ethical behavior in presenting ASU to the public.

Collegiality: With teamwork serving as the keystone philosophy for C&M, the ability to work successfully among office staff and with both university and external clients provides the touchstone for success.


To elevate the reputation of Angelo State University to the status of one of the top regional universities in the southwestern United States.