Services
In compliance with the Texas Tech University System’s official publication guidelines, the ASU Office of Communications and Marketing utilizes Associated Press (AP) Style for all university print materials. These include, but are not limited to:
- Business cards and letterhead
- News releases
- News and feature stories
- Magazines, brochures and newsletters
- Posters, flyers, postcards and other mailers
- The ASU website
For your convenience, this abbreviated AP Style guide is available for quick reference.
News Releases
News releases are the primary vehicle for informing the public, through the media, of upcoming events, achievements or activities of the university community. The goal of the news release is not only to inform the public, but also to provide the information in a format that conforms to established media styles. In essence, our office attempts to serve not only the campus and the public, but also the news media.
For more information on requesting or submitting an idea for a news release, please see our Need a News Release page.
Publications
University publications fulfill a variety of purposes, ranging from recruiting to promotion and from information to fundraising. Generally, a publication can be tailored to suit any need or to fit any budget. The keys to developing a well-tailored publication are to define your goal (recruiting students, promoting an event, etc.) and to identify the audience, whether it is the campus community or the general public. Understanding those two keys will help you - and us - implement a suitable strategy for design, visuals and text that best meet your needs on a budget you can live with.
For more information on requesting a publication, please see our Need a Publication page.
Photographs
We offer a variety of photographic services for the campus community. In addition to our university photographer, we also occasionally use local commercial photographers for some specialty and time-intensive projects. The use of these commercial photographers is also an option for departments, though the cost will be significantly higher. Our staff will work with you to accommodate your photographic needs in as timely and economical manner as possible.
For more information on requesting photography services, please see our Need a Photograph page.
Document Templates
For your convenience, our office has produced these templates:
University Stationery
As part of the university’s integrated marketing plan, we have adopted unified designs for letterhead, envelopes and business cards that must be utilized in all areas. To view the revised policy governing stationery and business cards, our printing policies and samples of approved designs, please see our University Stationery page.
Names Tags
The new design for university faculty/staff name badges utilizing the new logo and two colors is now available from Angelo Awards.
Website Enhancements
We provide assistance to any department that needs ASU website content and design modifications and additions.
