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FY 2015 Library Goals and Objectives - Annual Report

GOAL 1:    IMPROVE USER ACCESS TO INFORMATION (MG 1, 2, 3, 4, 5, 6, & 7)1

OBJECTIVE 1:  To help with retention and improve student success rates, continue to evaluate Library usage and satisfaction with services through user surveys. (MG 1, Ob 3; MG 2, Ob 1, Ob 3, & Ob 5; MG 3, Ob 3; MG 4, Ob 3; MG 5, Ob 1 & Ob 3-KPI 1; & MG 7 Ob 1 & Ob 2)

Assessment Measure:  In FY 15, the Library will survey student satisfaction levels with services, resources, and building amenities. The Library will work with a graduate marketing team (if one is available) from the College of Business to conduct the survey. The team will use a survey instrument similar to those from previous surveys using Lickert scaling to determine satisfaction with services, resources, and building amenities. Success will be defined as means that are equal to or exceed satisfaction levels as obtained in the 2013 student survey.

Intended Results:  Results of the survey provide valuable feedback on the quality of services and resources provided by the Library to the ASU community.

Actual Results:  In the 2015 Spring Semester, the Library worked with an undergraduate student team from one of Dr. Rex Moody’s classes to conduct a systematic user satisfaction survey with students. The survey would seek students’ opinions on the quality of the Library’s services, resources, and building amenities. This team used methodology similar to that as teams conducting prior surveys with students and faculty members. Their instrument used a five point Lickert scale ranging from strongly agree/very satisfied to strongly disagree/very dissatisfied. Questions were phrased both positively and negatively to strengthen the reliability of responses and results. As of the date of this report, the final report is not yet finished by the team.

Use of Results:  Like the previous student surveys, the findings from the 2015 survey will provide evidence of the quality of the Library’s services and resources and the Learning Commons amenities. The Library plans to use another student team to conduct the next survey (spring 2016) concerning faculty members’ opinions with the Library’s services and resources and the Learning Commons amenities. A determination will be made before spring 2016 about the feasibility of conducting more targeted surveys with faculty by college to achieve a higher response rate.

OBJECTIVE 2:  To enhance existing academic programs and in preparation for the accreditation processes in the various campus colleges, departments, and programs, evaluate selected collections through examination of materials. Recommend new titles for purchase as well as titles for de-selection or “weeding.” (MG 1 Ob 3; MG 4, Ob 1, Ob 3, & Ob 5; & MG 7, Ob 2)

Assessment Measure:  If contacted by an academic department or program, the Library’s Collection Development Team will gather necessary data and send a report to the unit and/or faculty member(s) requesting assistance within the stated parameters. If time and personnel are available during the 2015 Spring Semester, the Collection Development Team will select a subject area with graduate programs and work with selected faculty members to weed the subject area and purchase (depending on funds being available) more relevant materials.

Intended Results:  The Library must ensure it has and/or provides access to the most appropriate materials to support classroom assignments and projects and to meet the research needs of students and faculty.

Actual Results:  All of the requests for accreditation reviews received in this period did not require a review for out-of-date materials. The Director used this as an opportunity to begin a systematic weeding of unneeded second copies, textbooks, and other out-of-date materials from the circulating collection on the Second Floor. So far, he completed a review of the R-Z call number ranges and a partial review of Q-QA call number ranges. A total of over 1,600 items were identified for withdrawal. When appropriate, input was sought from faculty and other colleagues.

Use of Results:  The withdrawn items will provide both growth and shifting space to better accommodate the subject areas that still rely primarily on physical items. Future acquisitions in those subject areas already reviewed will mostly likely be primarily in electronic formats. This project will most likely continue through the FY 17 time frame.

OBJECTIVE 3:  Continue to explore opportunities to partner with member institutions in the Texas Tech University System for joint purchases of resources and access to information. (MG 4, Ob 3; & MG 6, Ob 2)

Assessment Measure:  The Director and other appropriate staff members will work with their counterparts from the Texas Tech University System to explore and plan for cooperative agreements within the System. The Director will survey the selected faculty members having access to the Health Science Center’s Library’s eresources as to the usefulness of the program.

Intended Results:  Any new cooperative agreements should increase ASU Library users’ access to information, hopefully at a reduced cost. If the survey of faculty participating in the Health Science Center Library access program reports favorable experiences, the Director will ask for an expansion of the program to other ASU faculty members in related science disciplines.

Actual Results:  This spring semester, the Systems Office revived the push for more cooperation between the four main libraries (Tech main campus, ASU, Lubbock Health Science Center, and El Paso Health Science Center). At the same time the deans of the main campus and Lubbock Health Science libraries both retired. The new directors hopefully will be more inclined to cooperate. An “Electronic Collection Development Committee” is now operating and exploring ways to increase access, reduce costs, and lessen duplication between the various libraries and their users. Very soon the group will finalize the renewal of the Elsevier services. ASU was able to leverage Tech’s subscriptions and access for greatly reduced subscription costs for needed materials to support the new engineering program. On the objective of surveying the faculty’s use of the HEATH Science Center access, the Director did not have an opportunity to work on this survey in the review period.

Use of Results:  The Systems efforts for increased cooperation will certainly continue into FY 16 and beyond. The Director will re-explore the possibility of faculty using the Health Science Library access in FY 16.

OBJECTIVE 4:  The Library will meet or exceed the national averages and those for a selected group of stretch peer institutions on “total staff per 1,000 FTE students” and “librarians and other professional staff per 1,000 FTE students.” (MG 1 Ob, 1; MG 4, Ob 3; MG 5, Ob 3-KPI 2; & MG 7, Ob 1 & Ob 2)

Assessment Measure:  Meet or exceed the average staffing levels per 1,000 FTE students for total staff and for librarians and other professional staff of identified stretch peer institutions and national averages. The latest available data from NCES and/or Texas Academic Library Statistics will be used for comparison purposes.

Intended Results:  This will demonstrate Library and University commitment of support for services in comparison to identified stretch peer institutions and national averages.

Actual Results:  During this academic year, the Director was not aware of the availability of newer data.

Use of Results:  Hopefully both the FY 13 and, if available, the FY 14 data will be analyzed in the next review period.

OBJECTIVE 5:  To help with professional and support staff development, continue staff development programs. (MG 1, Ob 3 & Ob 6)

Assessment Measure:  Continue a series of staff development programs to improve overall operations and performance and encourage and support (funding as available) participation in continuing education activities.

Intended Results:  Improve overall staff performance and expertise.

Actual Results:  Virtually all staff members participated in either in-house workshops, University sponsored training sessions, or professional meetings and workshops. (See individual unit reports for FY 15.) The Library also continued its annual Staff Training Days (19 May 2015) with activities covering unit training/project sessions, and sessions concerning security for mobile devices, recognizing patterns of behavior, and information on the programs offered by Security Studies and Criminal Justice. The group also received a tour of the music and art spaces in the Carr Fine Arts Building.

Use of Results:  The annual staff training day and other similar workshops are ongoing tasks each review period.

OBJECTIVE 6:  Promotion of Texas Digital Library (TDL) services to ASU faculty and departments. (MG 1, Ob 3; & MG 6, Ob 2)

Assessment Measure:  The Electronic Serials Librarian (ESL) will work with the College of Graduate Studies and Research to evaluate the implementation of the full electronic thesis program on campus. The Director and the ESL will also work throughout the academic year to promote the use of the digital repository service offered by TDL. Procedures and guidelines for inclusion of capstone course projects will be implemented in the 2014 Fall Semester.

Intended Results:  To aid the thesis process and to preserve these important resources for use by the ASU Community and area residents.

Actual Results:  In September, 2014, the Electronic Serials Librarian visited the research class of the 3rd year Physical Therapy (PT) students and spoke to them about the Vireo submission process. All PT students submitted their capstone research project to TDL. Each of the 18 students worked on one of the items submitted. Most of the students worked in groups, so new policies were developed to work within the limitations of Vireo and how it handles multiple authors. Due to group projects only 9 new titles will be added after the selected embargos have expired. The ESL was not able to do outreach with the Security Studies faculty due to other projects, but one student will be submitting his capstone project to TDL.

Use of Results:  The research output of ASU’s students is now preserved and available to be retrieved by search engines for use by the university community and others, worldwide. This Objective is considered to be completed. Work will continue in future years to have other academic departments make use of this service.

OBJECTIVE 7:  Develop Library support services for CONNECT! (MG 4, Ob 2, Ob 3, & Ob 8; MG 6, Ob 1)

Assessment Measure:  Continue working with personnel and materials from the Center for Community Engagement to determine the most appropriate ways for the Library to support the goals of the CONNECT! initiative. Throughout the year, the Library will participate through various displays, campaigns for local organizations, and with requested class support.

Intended Results:  To help ensure the success of the CONNECT! initiative and improve student learning outcomes and success.

Actual Results:  The Media Library Assistant conducted several successful donation drives for local organizations: During the summer of 2014, a donation drive was held for the Concho Valley Girls Home/Emergency Children’s Shelter (over 300 items and $145.00 were collected and delivered to assist with back to school needs). Almost 1,000 items were delivered to Meals for the Elderly for the Fall Donation Drive benefitting that organization. (Those items were a combination of donations made from the University community as well as local elementary schools that also donated for the cause.) A secondary request was made during the fall drive to also collect items for local nursing homes. Park Plaza and Arbor Terrace residents were recipients of 100+ gift bags of toiletry items donated to the Library. The last drive for the 2015 year was held in the spring and benefitted Concho Valley PAWS. 500+ items were donated to the Library and subsequently sold via a rummage sale to raise funds, as cash was the organization’s primary need. The rummage sale raised $450.00, which was delivered to the organization in April 2015. {See also information under Objective 8 concerning work with the Honors Student Association.]

Use of Results:  Notification of the fall and spring events went out to ASU faculty, encouraging a CONNECT! partnership between the Library and relevant classes. This objective will be continued in FY 16.

OBJECTIVE 8:  Evaluate the effectiveness of social media/networking to the Library’s users.

Assessment Measure: In FY 15, the Library will implement and evaluate the effectiveness of the chosen social media channels to communicate with the Library’s various user groups. The Director will work with a special task force for completing the evaluation of the effectiveness of the communication channels as well as conduct an assessment of the impact of workloads for assigned staff members. All evaluations will be finished before the end of the 2015 Spring Semester.

Intended Results: Students and other ASU Community users favor social media channels and networking applications for staying in touch and maintaining awareness of events, resources, and services. As usage of traditional communication channels, such as email, declines, the Library needs to explore the effectiveness of these new technologies for communicating with ASU users.

Actual Results: During the past year the Social Media Taskforce (SMT) continued to manage the Library’s blog and established the Facebook and Twitter accounts where SMT actively posts to both accounts and provides statistical reports on the activity and the reach of their posts. SMT uses Hootsuite to monitor activity and schedule posts for Facebook and Twitter. Toward the end of the year, the SMT added an Instagram account and plans to market this account to students beginning with the 2015 Fall Semester. SMT also began marketing the Library’s social media presence at the New Student Orientations, and built a relationship with other ASU departments who actively use social media. When an opening became available on the Taskforce, members opted to have a student representative join the team. Both, the Editor & Social Media Strategist (ESMS) and the Social Media Community Manager (SMCM) spend a minimum of 12 hours per week performing their duties. They also participate in webinars and read relevant articles to keep up-to-date on trends and best practices. During this period, the ESMS’s duties were added to the Library Business Manager’s job description. Facebook “likes” went from 44 at the beginning of the period to over 260 by the end of the review period for an increase of 491%. Twitter “likes” went from 0 to 108 by the end of the review period.

Use of Results:  The SMT plans to continue having a student representative on the team for better insight into the student perspective. In response to results from a survey of what Library student workers would like to see from the Library, the SMT will explore Facebook apps that could help with promoting new items added to the collections. The taskforce plans to look for another free program, such as Hootsuite, to see if there is one that will allow scheduling posts to all three of the Library’s accounts. SMT also would like to develop categories for the types of posts they send and monitor which types work best on each of the three platforms. In continuing to build a community of followers, they plan to monitor for new ASU departmental accounts as well as actively seek more student presence by continuing with outreach efforts to new student orientations. The taskforce plans to continue working on collaborative projects with the Honors Student Association (“Give more Hugs”) and will also look for similar opportunities among other student groups, organizations, and the Student Government Association. Due to the Library’s extended hours of operation, and the occasional need to post information after business hours, the taskforce plans to train additional two staff members to submit these posts when the SCCM and EDMS are not available.


OBJECTIVE 1: Continue assessment of student learning outcomes of Information Literacy skills in English 1302 and Signature Courses (General Studies 1181) bibliographic instruction sessions. (MG 4, Ob 3; MG 5, Ob 3-KPI-1; & MG 7, Ob 1 & Ob 2)

Assessment Measure: Continue evaluation of assessment measures developed in FY 14. All assessments will be finished before the end of the 2015 Spring Semester.

Intended Results:  Students will learn about and improve their ability to use information literacy skills to complete their assignments and meet their research needs.

Actual Results: Completed. A new lesson plan and rubrics were developed for in-person instruction for Freshman Signature Courses (GS 1181), incorporating critical thinking outcomes and worksheet assessment. This assessment was still in the testing phases and will likely change for the FY 16 Signature Courses, due to changes in Course focus. Lesson Plans were completed for Comm 2301 (Summer), Comm 3321 Summer), Comm 2301 (60 minute), and the foundations have been developed for several more Communications classes.

Use of Results: This will be an ongoing task in future years at the unit level.

OBJECTIVE 2: Continue Assessment of Information Literacy modules for freshman signature courses.(MG 3, Ob 3; MG 4, Ob 3; & MG 7, Ob 1 & Ob 2)

Assessment Measure: Work with instructors teaching the course offerings for the freshman signature courses to define learning outcomes and create rubrics describing achievement through the use of quiz scores.

Intended Results:  Information Literacy skills are essential to ensure the success of any student in the 21st century.

Actual Results:  Completed. Rubrics were created for the principle outcomes of the online information literacy components of the Signature Courses. An additional module teaching rudiments of searching Westlaw was created. Unfortunately, the statistics generated do not conclusively reveal whether eighty percent of the students in Freshman Signature Courses scored eighty percent on the online assessments. Scores for students in Signature Courses are intermixed with scores from other courses where students took the online assessments. However, it can be determined that out of 433 students taking the assessments in fall, 406 students got eighty percent or higher, resulting in a 94% pass rate. A significant number of these courses were signature courses. Only one Signature Course used the tutorials and assessments in the spring, but out of the 57 students who completed tutorials in the spring semester, 56 students out of 57 scored eighty percent for a total of 98%.

Use of Results:  This will be an ongoing task in future years at the unit level.


OBJECTIVE 3: Continue outreach to all faculty members (particularly new faculty) concerning information literacy and other Library services. (MG 3, Ob 3; MG 4, Ob 3; & MG 7, Ob 1 & Ob 2)

Assessment Measure: Appointments with ASU faculty will be logged. The Assistant Director for Reference and Instructional Services (ADRIS) and the Reference/Government Information Librarian (RGIL) will meet with at least thirty faculty members (concentrating on new, tenure-track faculty) by 31 May 2015.

Intended Results: One-on-one encounters seem to be the most successful means of making faculty members aware of the Library’s services and resources.

Actual Results:  Completed, albeit in a different manner. Over 34 faculty members were presented information regarding information literacy and library services via Signature Course meetings with faculty, and 12 faculty members within a C&I Faculty Meeting. An undocumented number of faculty members were met in their office settings. While one-on-one encounters are successful, encounters with faculty while in the presence of colleagues who vouch for Library information literacy and other service offerings are also effective and generate follow-up inquiries. At this time, it is not known which of the methods is better.

Use of Results: Work will continue on this project in FY 16.


OBJECTIVE 1: Implement new vision statement and digitalization initiatives for the Collection and Archive. (MG 6, Ob 2 & Ob 3)

Assessment Measure: By 31 May 2015, undertake and complete the pilot digital project with selected collections. This will develop and determine the correct procedures prior to full-implantation of the digital plan in the next review period.

Intended Results: Digital preservations and access are quickly becoming best practices for all types and sizes of historical and archival collections. The West Texas Collection plans to move increasingly in the direction of digital solutions for collecting, preserving, and accessing its holdings.

Actual Results: The West Texas Collection (WTC) is about half way through scanning and organizing the pilot collection. They have mapped the way the collection will be set up. In addition, the WTC has searched the web for examples of sites that provide the best venue for displaying the Collections content. The WTC has determined that an “encyclopedic” form is best suited to the task. Working with IT and Graphic Design, they now have a diagram of the proposed website.

Use of Results:  The results have provided the WTC with a number of essential lessons in digitization and setting up a digital collection. The process has taken longer than hoped, but the staff is working through some of the problems and keeping notes on what has and has not worked. This initial project should be completed by 31 May 2016. Since the new website is mapped, the WTC hopes to finish and roll out the revised website by 31 May 2016.

OBJECTIVE 2:  To continue to serve as a resource for the History and other departments. (MG 4, Ob 3)

Assessment Measure: Continue to work with classes doing historical research and to provide ongoing internship opportunities for history majors.

Intended Results:  Provide opportunities to give history students a hands-on approach to historical research and to develop skills in archival work. Also, provide classes with the needed materials and expertise to complete research assignments.

Actual Results:  The West Texas Collection (WTC) worked with numerous student groups this year. There were two students from Dr. Pierce’s Public History class who worked in the Collection as part of their class assignment. During the fall semester, Ben Sum and Edwin Cuenco of the Visual and Performing Arts Department taught their Signature Courses utilizing projects from the Collection. Their students did research on a topic of their choosing and made a poster and/or a t-shirt based on that work. In the spring semester, Edwin Cuenco’s Graphic Design again utilized the Collection for a “Stones & Bones” project for the Friends of Fairmount Cemetery. It was a huge success. Dr. Pierce brought his entire class over on February 26 and March 31 for research and archival instruction. Staff from the Collection assisted the Catholic Newman Center by digitizing their scrapbooks for their 50th Anniversary celebration. Collection staff members also worked with the Honors Program students to record the stories of the Vietnam veterans in this area. These veterans gave background information and allowed the Collection to copy artifacts, photographs, and other items for the Vietnam Exhibit. The WTC staff members also assisted the Alumni organization with photos and history of ASU and scanned items for several professors.

Use of Results:  One student from the Public History class will be an intern with the WTC in the fall semester. This year has been an example of the increased awareness of the WTC by others within the campus community. This work is an ongoing project.

OBJECTIVE 3:  To connect with the community, the WTC will collaborate with various organizations and individuals on special projects and programs.(MG 6, Ob 2 & Ob 3)

Assessment Measure:  The WTC will collaborate with at least two organizations or individuals on special events by 31 May 2015.

Intended Results:  This would promote ASU and the WTC while providing a service to the community.

Actual Results:  The needs assessment has been reworked during the year after visiting with several individuals representing small libraries and museums within the area. WTC staff members worked one-on-one with the Christoval Pioneer Museum which resulted in a recent History Harvest.

Use of Results:  Incorporating the input of the individuals, the WTC will send out the reworked Needs Assessment by 31 May 2016.

OBJECTIVE 4:  The Director and University Archivist will continue to administer the Campus records retention program. (MG 6, Ob 2 & Ob 3)

Assessment Measure:  By 31 May 2015, at least four additional training sessions will be offered with attendees coming from all administrative units on campus.

Intended Results:  Ensure compliance with all System and State regulations concerning records retention for a State agency.

Actual Results:  Instead of formal training sessions, the University Archivist worked one-on-one with individuals needing assistance with the use of the retention schedule and disposal lists/options.

Use of Results:  The Director and Archivist have recently received requests for formal training sessions. Also, there has been considerable turn-over in department chairs/heads as well as office coordinator positions. Plans are underway to offer formal training sessions in the FY 16 period.


1.  MG=Master Goal, Ob=Objective, KPI=Key Performance Indicator