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2018 Business Plan Competition

Business Plan Competition

  • 2017 Business Plan Competition Winners

    HR Onboarding Solutions, a local human resources business, has won the San Angelo Business Plan Competition and its top prize of $25,000 in cash.

     Owned and operated by Brent Jameson, HR Onboarding Solutions provides customized systems, including electronic forms that integrate into customers’ software. The service increases efficiencies by eliminating the need for paper forms and manual processes and data entry.

     Jameson, who has 20 years of experience in human resources and technology, was judged to have crafted the best business plan from among the 41 entrepreneurs who entered this year’s contest, which was open to local start-ups and existing businesses wishing to expand. A business plan is a comprehensive document that offers an organized view of a specific business idea. Plans should reflect the vision of a market opportunity and serve as a blueprint for developing the proposed business.

     Moontime, a start-up e-retailer, won the second-place prize of $20,000. Owned and operated by Chelsea Waldrop, Moontime offers teas, oils, ointments, aromatherapies and other natural products that nurture and heal women bodies during monthly cycle. A box of such goods is delivered to customers’ homes through a monthly subscription.

     Third-place winner Longhorn Coffee Co. will use its $15,000 prize to grow its operations. Owners Scott and Laurie Deckers have been roasting coffee for more than 10 years. Started as a hobby, Longhorn Coffee Co. evolved into a cottage business selling to friends and family. Today it markets to wholesalers, retailers and restaurants, including Pinkie’s Liquor Stores, Concho Pearl Icehouse and Market Street.

     The City of San Angelo Development Corp., which administers the half-cent sales tax for economic development, funded the $60,000 in cash prizes. Winners also get in-kind rewards. Winners may be eligible to apply for The Business Factory incubator program.

     Advisers from the Angelo State University Small Business Development Center and students from the ASU College of Business aided entrants in drafting plans. The competition was coordinated by ASU’s SBDC and business college, and The Business Factory.


    From left, HR Onboarding: Brent Jameson-1st place, Moontime: Chelsea Waldrop-2nd place, Long*Horn Coffee Co. : Scott and Laurie Deckers-3rd place winners of the 2017 Business Plan Competition.

    From left, HR Onboarding- Brent Jameson- 1st place, Moontime-Chelsea Waldrop- 2nd place, and Long*Horn Coffee Co.-Scott and Laurie Deckers- 3rd place

Business Plan Competition

The San Angelo Business Plan Competition 2017 is a three-phase business plan competition for new and existing business that are eligible. Cash prizes totaling $60,000 may be awarded, in addition to in-kind prizes donated by local businesses. The Competition Coordinators are: ASU Small Business Development Center (SBDC), The Business Factory,  and ASU College of Business (COB). A Judging Panel will be assembled from a pool of successful entrepreneurs, business leaders, financial professionals, and other economic development supporters in San Angelo. The Competition Coordinators and the Judging Panel are considered the “Competition Officials.” The competition is an opportunity for entrepreneurs to develop viable business plans that will create new ventures or expand existing businesses in San Angelo. Download the complete competition guideline here. 

In brief, a business plan is a comprehensive document that provides an organized view of a specific business idea. A business plan should reflect the vision of a market opportunity and serve as a blueprint for the future development of the business.

One-on-one assistance in preparing a Business Overview and Business Plan is available by contacting the ASU Small Business Development Center at 325-942-2098 or email A student team from the ASU College of Business will assist SBDC certified business advisors in working with contestants on developing their Business Overview and Business Plan, along with helping to administer the competition.

The SBDC also provides free workshops on various components required to develop a business plan. All workshops will be in the Business Resource Center (BRC) Training Room located at 69 N. Chadbourne St. in San Angelo. Other SBDC workshop schedules and seminar registration information are available online at:

See the Full Competition Guidelines

Current Competition 
Deadline is: 

Phase 1 due by 5:00 pm on Monday, February 5th, 2018.

 If you have any questions about the current competition please fill out our form, and we will get back to you as soon as possible. 

 Competition Coordinators: