NEW! Business Tips
April 13, 2014
As it is said, “I know I’m preaching to the choir,” when I say that customers will help you build and grow your small business. Business owners constantly work to get referrals from their customers but sometimes it is good hear about and explore different techniques which may sharpen your skills.
April 10, 2014
Last week I had the privilege of listening to a successful local entrepreneur speak about the reasons for his success and the success of his companies.
He reminded us of the importance of listening to your customers, to give them what they want and need with value to them and a profitable relationship for the business. How do you listen to your customers? Below is a brief discussion on how business owners can listen and take action.
March 31, 2014
As a small-business owner, what is your objective?
It is to separate your customers from a portion of their money. That is the bottom line. You found a service or product they want or need and you will sell it to them for a price. They have what you want. You have what they want.
The catch is in the question: are you the only one from whom they can purchase that service or product? Chances are you have competitors. In recent articles, we have discussed competitive advantage. When we discuss competitive advantage with our clients, pricing often comes up as the advantage as does product or performance quality.
March 23, 2014
When hiring employees sometimes we find ourselves in a bind on what to put more emphasis on, soft or hard skills?
The perfect combination is ideal but often difficult. For many job positions hard skills will be the area to focus on, but for many other businesses related to customer services or sales, soft skills might be paramount to make a decision when hiring.
Hard and soft skills are often discussed when hiring. For most jobs, while the hard skills are essential to getting the interview, it’s the soft skills that will land the job because as an employer you want someone who won’t just perform their job function, but will be a good personality fit for the company and make a good impression on clients.
March 16, 2014
SAN ANGELO, Texas — Got a great idea for a business? Got a great name for that great idea for a business? Does anyone else own that great name for that great idea that you have for a business? Better check on that.
I am of the opinion that selecting the correct name for any endeavor has never been as important as it is today. Your business name will be bounced between all different venues of social media, TV and radio as well as print media. The name you select might even become a sought-after window decal.
During my research for assistance to a client, I came across two different avenues for selecting a business name. First is advice from a professional naming company and the second is a “crowd-source” business naming opportunity.
Business Tips Archive
The most current Business Tips article is available on the San Angelo Standard Times online newspaper The following Business Tips articles are provided for you in an Adobe PDF format.
- Seven Questions Asked in a Borrowing Situation
- Starting Your Own Business Part 1
- Starting Your Own Business Part 2
- Starting Your Own Business Part 3
- Starting Your Own Business Part 4
- Positive Thinking
- In-home Service Providers
- General Partnerships
- Five C’s of Credit
- Emotional Intelligence is Not an Oxymoron
- Emotional Intelligence #3
- Contribution Margin
- Buying a Business