Engaging in Conversation
The university strives to use social media to build community by encouraging people to exchange thoughts about topics related to ASU, but that doesn’t mean anything goes. Read the information below to help you participate in and facilitate social media conversations.
- Social media interactions reflect the quality and professionalism of faculty, staff and students at Angelo State University.
- When representing ASU on social media, encourage and respect different viewpoints and opinions.
- React appropriately to the media and the audience. When disagreeing with others’ opinions, remain appropriate, polite and ethical. Add a statement to your account description area that says:
“The views expressed here do not necessarily represent the official views of Angelo State University.”
- Monitor but don’t censor your audience. Consider creating a set of conversation guidelines and post those as part your page. People are entitled to opinions, but when comments become a detriment to the community, you may have to take action.
- Respond to questions and concerns in a polite and helpful manner. This means providing informational and timely responses (ideally within 24 hours).
- Ensure postings are accurate. Gather all of the facts and double-check them before you post.
- Apologize quickly and honestly for any mistakes you make and learn from them for future social media activity.
Transparency and Disclosure
Transparency and Disclosure
- When representing the university, make sure you identify yourself as an employee or student of ASU. It should be clear when posting opinions of any sort that the views expressed are not necessarily those of ASU.
- Don’t post confidential or proprietary information about ASU or its students, alumni or employees. For more information, refer to OP 44.00 Information Technology Operating and Security Policy and OP 44.01 Security and Management of Protected Information.
- Be aware that what you post on your site and the sites of others could make you vulnerable to civil liability.
- Use common sense and common courtesy. Employees should ask permission to publish or report conversations that are meant to be private or internal to the university. The university’s privacy, confidentiality and legal guidelines for external communication should not be violated by an employee’s efforts to be transparent.
- Employees should never represent themselves or the university in a false or misleading way. All statements must be true and not misleading, and all claims must be substantiated.
- Social media platforms are in the public domain and there is no control over what is being viewed, shared or archived, even if material is posted on a private profile or group. There is no reasonable expectation that posts will remain private and will not be passed on to other people, intentionally or otherwise. Therefore, you should not say anything that is not appropriate for a public setting, and you should not publish information that you do not want the world to see.
- Never comment on anything related to legal matters, litigation or any parties the university may be in dispute with.
Posting About Sensitive Issues
- Social media activity around sensitive topics should be referred to the Office of Communications and Marketing.
- Seek guidance before posting about these types of sensitive information:
If an employee’s use of social media is considered derogatory, discriminatory, bullying, threatening, defamatory, offensive, intimidating, harassing, creating legal liability for the university or bringing the university into disrepute (this may include comments, videos or photographs that have been posted on social media sites about the university, students, work colleagues or managers), the university may take action through employee or student disciplinary procedures.