Using hashtags in your social media marketing can be a great way to generate more interest and support for your efforts.
What is a Hashtag?
A hashtag is a word or phrase that begins with the pound sign (#) and is used in to help categorize social media posts.
A hashtag should not be confused with a handle, which typically begins with the “@” symbol and is followed by a username. Using someone’s handle in a post, or “mentioning” them, is a good way to bring a specific user into a conversation or encourage post sharing.
Common ASU Hashtags
These are widely used campus hashtags that can be used whenever appropriate.
#angelostate – Used to denote anything that has to do with ASU.
#ramfam – Refers to all faculty, staff, students, alumni and friends of the university.
#angelostatevoice – Helps promote the “Raise Your Voice” campaign to acknowledge any aspect of ASU that deserves special attention.
#angeloachieves – Used to acknowledge any members of the Ram Family, individually or collectively, who have earned some type of recognition for their work.
#angelograd - Used to acknowledge ASU graduates during commencement ceremonies. Can also be used to denote ASU alumni.
#ichoseangelostate – Helps promote the “I Chose Angelo State” ongoing campaign to highlight why members of the Ram Family have chosen ASU above all other universities.
#angelobound – Used during ASU summer orientation sessions.
#rambunctiousweekend – Used during ASU’s welcome weekend to kick off the fall semester.
Why Use Hashtags?
A Good Hashtag Can:
- Develop better brand recognition
- Boost the reach of a campaign
- Develop more brand loyalty
Hashtags Help You:
- Get found in searches
- Add context to your posts (because they’re often descriptive)
- Show humor or emotion
- Find and follow discussions about the university, other related topics, events, locations and campaigns
A Good Hashtag Is:
- Unique to your campaign or efforts
- Relevant on the posts where you use it
Hashtag Do’s and Don’t’s
- Be obvious. Choose a hashtag that is meaningful and easy to recall.
- Search existing hashtags on the social media platforms you plan to use before adopting a new hashtag.
- Choose a hashtag that will have some longevity. Marketing campaigns can take some time to really get up and moving, so you’ll typically want a hashtag that can last for more than a couple of days.
- Use images with your hashtags to better illustrate what you are posting about.
- Live post with your hashtag during promotional events.
- Use too many hashtags. They can devalue your message.
- Use trending hashtags that have no relevance to you or the content that your group or organization posts about.
- Use hashtags as the only content of your posts. Hashtags should enhance your post, but they aren’t the main content.
- Make a long phrase a hashtag because they are difficult to read.
- Make your hashtag too broad.