About the Program
- Learn the knowledge and skills you need to successfully adjust to a changing global business world as you prepare for your career in marketing.
- Gain practical skills and expand your networking opportunities through internships, engaging with local businesses, joining our student organizations and studying abroad in Europe.
In addition to marketing theory and practices, you’ll learn the communication, time management and technology skills you need to succeed. You’ll also develop ethical standards, a sense of social responsibility and a global perspective.
We also offer an integrated program that allows you to earn your B.B.A. in Marketing and your Master of Business Administration (MBA) degree in as little as five years.
A Minor in Marketing is also available.
The Norris-Vincent College of Business is accredited by AACSB International.
Our diverse faculty bring real-world experience to the classroom and offer a global view of business and marketing. You’ll have the chance to work with them on research projects, and our small class sizes mean you get the individual attention you deserve.
Earning this business degree will open career doors for you in a variety of marketing fields, as well as in market research.
The U.S. Bureau of Labor Statistics reports that employment opportunities in marketing will show steady growth through 2028, and opportunities for market research analysts will increase at a faster than average rate.
- <blockquote class="quote-block--simple"> <p> “During my first year of college, I had Professor Gayle Randall, and she made the transition from high school to college very easy. I know she will always be there for me whenever I need it.”</p> <p class="blockquote-author"><strong>Michelle Underwood</strong>, Class of 2023, Business Marketing</p> </blockquote>