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Visual Identity Guidelines

Just as crests identified families of old, our logo and other marks portray who we are with an unmistakable brand. We want you to recognize the Ram Family when you see us.

Everyone can be good stewards of the Angelo State University brand by following the guidelines below. The office of communications and marketing is always available to answer your questions. Please call or email us.

Identity Guidelines

Please Don’t Do That.

If you’re unsure about use of ASU Marks, please call us at 325-942-2248. You can also email the Office of Communications and Marketing.

We can help make the mark meet university guidelines and avoid infringing on someone else’s registered mark.

Here are some common mistakes we have had to send back to the drawing board. It’s all in the details.

What Not to Do