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Logo Usage

The Ram horn is not the letter “U”

The Ram horn was created to emulate the ram head. The horn and the distinct eye are present.

Look closely. While this graphic may appear to look like the letter “U,” the left side of the “U” is missing. This missing piece makes a difference in the Ram horn appearance.

Don’t use a “U” when using the Ram horn as a standalone graphic.

Ram Head Logo

Stick to the plan

We’re all about creative thinking and freedom of design, but there are some things we just won’t allow you to do to our logo.

Do not replace the Ram horn with an athletic ball or any other object.

Do not use patterns inside of our logos, half or whole.

Do not use patterns inside of our logos, half or whole.

Do not use a heavy rule around our logo

Give the logo some space

Overlaying/intersecting graphics are not permitted. Allow a minimum of .125” space for additional elements.

Allow a minimum of .125? space for additional elements

Overlaying/intersecting graphics are not permitted

The eye is part of the logo

The “eye” on the horn is a part of the logo. Be careful not to remove it from the graphic.

ASU logo

The Ram horn wraps behind and to the front

The Ram horn wraps behind the letter “S” and in front of the letter “U.”

Do not place in front or behind of both letters “S” and “U.”

Proportion, not distortion

When sizing the logo, maintain the proportions of the original logo.

Do not distort the proportions in any way.