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Mission, Values and Vision Statements


The Angelo State University Office of Communications and Marketing supports university initiatives for recruitment and retention of students, advancement and alumni relations, builds advocacy and awareness for the university, and promotes consistent use of Angelo State’s brand.


Excellence: As this is the Angelo State’s standard, so too, we embrace this value in presenting the university to the public and reflecting the accomplishments of ASU students, faculty, staff and alumni.

Creativity: To reach our different audiences in meaningful and memorable ways, we strive to provide great original design, photography, video, copy writing, digital strategies, and marketing campaigns with measurable results. 

Integrity: As the primary champion of the Angelo State’s image and brand, we maintain the highest standards of both accuracy and ethical behavior in presenting ASU to the public.

Collegiality: Teamwork is at the heart of our efforts. The ability work together as a team and to partner with university and external clients paves the way for success.


To elevate the reputation of Angelo State University to the status of one of the top regional universities in the southwestern United States.