Skip to Main content

Strategic Enrollment Management

Creating a strategic enrollment culture at Angelo State.

We have partnered with CampusWorks to create a Strategic Enrollment Management (SEM) Plan to help us manage enrollment over the next five years.

A SEM Plan is a data-informed process that aligns an institution’s fiscal, academic, co-curricular and enrollment resources with its changing environment to accomplish the institution’s mission and ensure the institution’s long-term enrollment success and fiscal health.

Simply put, our goal is to move from an “enrollment by chance” approach to 
“enrollment by design” and create a student-focused enrollment plan that involves the entire campus. We know the culture built around Angelo State and the Ram Family is unmatched, and our SEM Plan will allow us to collaborate, educate and overcome roadblocks to help us sustain the culture we have created.

Project Phases

Stakeholder Interviews and Focus Groups


CampusWorks will consult with campus leadership and other stakeholders in order to understand current challenges and opportunities around strategic enrollment management.

They will lead focus group sessions and interviews within specific campus areas. Individual and group interviews will be conducted with representatives from divisions across Angelo State, including faculty, staff, students, campus leadership and standing committees.

Enrollment Assessment


After the facilitated sessions and interviews, CampusWorks will assess and evaluate current and potential enrollment streams/student personas to determine and forecast market share potential.

The team will:

  • Evaluate student decision factors, whether fiscal, geographic, or others
  • Benchmark State of Texas and/or peer institution enrollment incentive programs
  • Assess current in-district high school and local business admissions partnerships to determine strengths and weaknesses
  • Review current ASU scholarship/tuition incentives to determine effectiveness in recruitment and retaining current students
  • Assess cost/revenue analysis by student type and instructional cost center
  • Analyze net revenue generated by each student type and instructional cost center over time (longitudinally)
  • Analyze success point (set by Angelo State University) revenue by student type
  • Analyze retention data by student type, demographics, and instructional cost center
  • Analyze completion data by student type, demographics, and instructional cost center
  • Evaluate recruitment marketing materials and efforts as they pertain to various perspective student populations
  • Evaluate persistence factors
  • Analyze retention and completion data of various course formats (i.e. online, accelerated, and 4-5-8-12 week courses, etc.) by student type, demographics, and instructional cost center
  • Conduct enrollment and fiscal projection scenarios, including county-level projections of high school seniors and adult students the University’s expected share based on institutional readiness and the realities of current state vs. desired state
  • Interview representative segments of ASU students who enrolled, but failed to graduate

Enrollment Process Reviews

May - June

This phase will look at the current and future state processes that have the greatest impact on the enrollment process per the above graphic. From Attract to Nurture to Apply to Enroll, the new student marketing, recruitment, advising, enrollment and retention processes are all filtered through the lens of the perspective of the unique student populations served by Angelo State.

Student Enrollment process: attract, nurture, apply, enroll, retain, advocate

Data Analysis

June - July

This phase will consist of analyzing relevant internal and external data in order to create accurate, complete and comprehensive enrollment projections for the campus for the next five years.

CampusWorks will:

  • Perform a detailed analysis of the data collected during the focus group sessions and document review to provide Angelo State with a SWOT analysis and assessment of the gaps it needs to address.
  • Look at how the top-of-the-funnel process is utilizing national, state, local and institutional data to drive a culture of data-informed decision-making, and how accessible information is leveraged to move from awareness to understanding to informed to decision-oriented and then how it is translated into actionable activities.

Presentation of Findings


After a full analysis of the collected data and the leadership’s feedback, CampusWorks will present the findings, recommendations, future state and organizational readiness to the appropriate leadership committee and functional teams.

The findings and recommendations will also be delivered in written form in the PowerPoint presentation deck.

Strategic Enrollment Management Plan Development

July - September

CampusWorks will deliver a comprehensive strategic enrollment plan covering enrollment goals that are revenue-focused, sustainable, actionable, and will be able to be continuously improved over time. The plan connects data, campus readiness and ROI projections

Committee Members

Dr. David Bixler

Dean of College of Graduate Studies and Research

Mr. Brian Braden

Executive Director of Information Technology & CTO

Mrs. Brandy Hawkins

Executive Director of Accountability

Dr. Clifton Jones

Vice Provost/Professor

Dr. Ben Lion

Vice President for Student Affairs

Flor Leos, Ph.D.

Institutional Officer for Multicultural & Community Engagement and Success Initiatives/Professor

Mrs. Jamie Mayer

Vice President for External Affairs

Dr. Kerri Mikulik

Executive Director of Admissions, Strategic Partnerships and Dual Credit

Brittney Miller

Director of Communications & Marketing

Dr. Micheal Salisbury

Dean of Freshman College/Professor/Director of 1st Year Experience – Freshman College

Mr. Jeff Sefcik

Executive Director of Enrollment Management

Dr. Paul Swets


Dr. Donald Topliff

Provost and Vice President for Academic Affairs

Ms. Angie Wright

Vice President for Finance & Administration