On-Demand Webinars

Learn how to analyze your holiday marketing performance and apply what worked to next year’s plan. Effective remarketing can increase sales and customers…all year long.

Speaker:
Jaime Aranda, founder/creative director, Positive Design Company, LLC,

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In this training, we will cover the following:

• Post-holiday strategy for businesses,
• How to keep engagement growing
• Long-term strategies to use for social media

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Special guests from Frost Bank Alex Thomas, and Lance Vanek as they discuss the benefits of properly managing your financial statement and what types of insurance is best for your small business. More information to come!

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Get a LIVE website audit and learn how to spot and fix load lag issues that plague most websites. Don’t let a slow website drop valuable holiday traffic.

Speaker:
Jaime Aranda, founder/creative director Positive Design Company, LLC

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This session will focus on Canva Basics. We will review how to create visually stunning graphics for you to utilize across different platforms.
Creating graphics for your business can be a daunting task. With the help of Canva you can create many different designs, everything ranging from business cards, social media images, flyers, and more! At the end of this session you will know how to navigate the platform and create custom designs.

Speaker: Dezaray Johnson, Certified Business Advisor – ASU SBDC

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Business Owners

Take advantage of the free resources to help promote your business and encourage individuals to shop locally! 

View this recorded webinar to learn more about how to promote your business and leverage the Shop Small Saturday Event. 

Pick up a free tote bag and other shop small swag to help you promote in-store the day of from the San Angelo Chamber of Commerce. 

Click here to create FREE custom downloadable marketing materials for your social networks, site, and storefront!

Consumers

Show your support of local businesses by shopping locally on November 27th! Post about it on your social media networks using  #ShopSmallSanAngelo

Shop Small Partners

• ASU Small Business Development Center
• Downtown San Angelo
• San Angelo Chamber of Commerce

 

Participating Businesses

• Cactus Book Shop
• Cole’s Army Surplus
• Heavenly Shoes Boutique
• Casa Decor
• Kendall Art Gallery
• 333 Restaurant & Saloon
• The She Shack
• Legend Jewelers
• Helen’s Bistro Bakery
• Historic Sealy House Bed & Breakfast
• Think in a Box
• Plateau Brewing Company
• Ultimate Air Trampoline Park
• Christoval Winery
• Yarn Junkies
• Specialties Games, Toys, Gifts
• Schumann’s
• The Turner Collection
• Frametech Home Accents
• The Roost Boutique
• Revival Boutique
• The Bearded Barista
• The Sugar Spot @ Beauty Boutique
• Cow Pattie’s Thrift Store

These three goals are also often the top goals of a wide variety of businesses, from restaurants, healthcare, education, manufacturing and to hospitality. Attend this webinar to learn how Lean Thinking can be applied to all of these industries for successful outcomes. This webinar will help you understand:

Lean Thinking
Benefits of Implementing Lean principles
A deployment strategy

Speaker: Sandra Hawkins, Principal Engineer at Southwest Research Institute

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In this workshop, we will share a number of free and low-cost tools designed to help beginners create their professional-level visual media to engage new customers and strengthen their company’s brand.

Speaker: Doug Mansfield

Doug Mansfield is the president and founder of Mansfield Marketing LLC. Doug has worked in sales, marketing, and advertising since ’95 and has specialized in digital media since ’01. He is an instructor of marketing workshops and webinars for colleges, chambers of commerce, and SBA organizations.

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The purpose is to encourage people to Shop Small and bring more holiday shopping to small businesses. Downtown San Angelo, Inc., the San Angelo Chamber of Commerce, and the ASU SBDC partner each year to help small business owners take advantage of the resources provided by American Express to help their businesses succeed during this major shopping event.

ASU SBDC Advisors, Alejandro Castanon and Dezaray Johnson, will share with the small business community tools and tips to help leverage the efforts of this national event to boost sales. We will dive into social media do’s and don’ts when participating in a national campaign and provide Social Media Templates to help promote your businesses’ participation in Shop Small Saturday.

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Join us for a workshop focused on creating captivating visuals that speak to your target customer and strengthen your business’s message with every post. Instagram is an increasingly valuable tool for brands to utilize, and with over 130 million users shopping on the platform every month, it’s that much more important to create memorable online moments. Attendees will leave with a checklist of ideas, tips, and tricks to implement within your own business Instagram account.

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With the right tools and international marketing strategy, businesses are expanding globally to meet new demands. This workshop introduces Google’s Market Finder, a free tool that can help you identify new international business opportunities and plan for success. Discover Google tools that can help business owners work and manage their business online and connect with customers. Plus, get insights on more online and timely resources for small businesses! In this workshop, we’ll: Discuss the benefits of exporting Introduce Google Market Finder Show you how to use the tool to explore other markets Keep customers informed Conduct virtual meetings Access important files from anywhere

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Are you looking for funding to start or expand your business? Not sure what the best option may be or even what is available? Attend this seminar to learn about the many funding options available and how to go about obtaining them. Topics include - overview of sources of start-up funding, alternative financing options (such as venture funding and angel investors), SBA loan guarantees, how to put together a loan proposal, tips on what the banker is looking for, how to estimate your funding needs, and more. Before you head to the bank, attend this training event.

Speaker: David Erickson, Director and Certified Business Advisor for ASU SBDC

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It can also become complicated learning all of the rules and regulations regarding permitting, parking, marketing and operating. In this program, Hospitality Specialist Chris Tripoli invites Patrick Bolanos of Trailer King Builders to discuss each of these issues. Patrick has been designing, building, and financing food trucks and trailers since 2007.
We will discuss:

Creating the concept for your mobile unit
Determining whether a food truck or trailer best suits your needs
Most effective design tips…how long should the process take? how much should it cost?
Building our buying? the advantages and disadvantages of each
What finance opportunities are there to choose from?

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This seminar will focus on how to start a hand-made business in San Angelo. This seminar is geared for entrepreneurs who create handcrafted products anything from arts, crafts, and even food products. Topics will cover the importance of creating a business plan, marketing both online and specific marketing strategies tailored for San Angelo. It will also cover sales, pricing, and online resources.

Speaker: SBDC Business advisor, Alejandro Castañon.

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Will be discussing: -Recruitment and Retention in a Post-Covid World -Marketing your jobs to a 5 generation audience. -Workplace Stability -Skills for Small Business Grants -PATHS Grant- Pursuit of Advanced Training in High-Demand Skills -SIR Service Industry Recovery initiative -Registered Apprenticeship Programs Guest Speaker: Carl Braun WSRCA Manager of Business Services 

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So, just how can you get the most out of this holiday season? Join Hospitality Specialist Chris Tripoli and his guest David Tripoli the former COO of the Trulucks Restaurant group as they discuss effective restaurant holiday marketing ideas that work! This session presents established ways to maximize gift card sales, promote holiday menu’s, manage private parties, and more. Help turn this year’s holiday guest into next year’s loyal customer. Highlights: * Last minute marketing and promotion * Effective holiday private party programming * Getting the most out of holiday Gift Cards * Holiday menu planning (costing, procurement & pricing)

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By the end of the training, we will create a holiday marketing strategy that covers: - How frequently we should be posting - What messaging we should use - What content to create - How to create content and some topic secret strategies to gain more exposure

Guest Speaker: Mark Nanez

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This webinar is an overview of the concepts and standards so you can understand the basics of managing cyber risks. No matter where you are in your journey towards improving cybersecurity, TMAC’s live webinar will help you understand:

How the cyber security framework can guide you through creating a successful cyber risk management program
The basics of three cybersecurity standards:

NIST’s Cybersecurity Framework (SP NIST 800-171)
Cybersecurity Maturity Model Certification (CMMC)
ISO27001

Basic things to look for and do now to improve cybersecurity.

Speaker: Kristin Wheatley, Principal Engineer at Southwest Research Institute

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Each business should have a unique story! Does your website tell that story? Does your website fulfill that Purpose? Do you know the difference between front end and back needs for your website to be successful? Do you have the correct CTAs ( Calls-To-Action on your Website)? This webinar will provide you with insight into best practices to build or update your website.

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At this seminar, we will be focusing on the financial sections of your Business Plan. Your Business Plan financials can make or break a deal. You will learn how to draft your own cash flow projections and review financial reports. We suggest taking this seminar following our “Narrative” Business Plan seminar.

Speaker: David Erickson, Certified Business Advisor

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Unsure of funding available through SBA? Heard of it, but still have questions? Learn firsthand from Lionel “Leo” Davila, SBA Lender Relations Specialist, of available loan options are available for your small business. Gain knowledge on how to acquire competitive terms, lower down payments, and flexible overhead requirements. TX State SBDC Senior Advisor Orlando Colmenero will join in on this informative workshop to discuss SBDC services as well as provide guidance from an SBDC advisor perspective. Some items to be discussed are:- What are the qualifications?- What packages are available to my small business?- Are there any SBA grants available for my small business?- How to benefit from free business mentoring resource partner network

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Women, even seasoned business managers, tend to people please. We pretend everything is ok, when it is not. Work, Family and Financial stresses all take their toll. It happens to all of us sooner or later! In this session, we will learn that it is ok to be human and say “I’m not okay” or “I need help” and stop pretending. We will learn when and how to ask for help and have realistic expectations of ourselves. In 2020, many women struggled with work-life balance. In this session, we will learn how to set and expect reasonable expectations at work and how to detox to keep ourselves centered.

Guest Speaker: CJ Petitt

With over 20 years of boots-on-the-ground Human Resources experience, CJ Petitt SPHR MBA is a Certified Senior Professional in Human Resources. She understands the law and she knows employer solutions that work! CJ learned unemployment claims from the inside-out! She started out working for Texas Workforce Commission and can guide you through the process. She earned her Masters in Business Administration (MBA) from St. Mary’s University and her Bachelors in Business Administration (BBA) from the University of Oklahoma (Boomer Sooner). She delivers solutions to complex challenges.

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Why is branding important for a NEW business? Successful branding begins at the start of your business journey! Learn to develop a structure that is unique to your business and recognizable to your customer. When developed and implemented well, branding keeps your business top of mind for customers.
This session teaches new businesses how to develop their brand.
Webinar Highlights:

What is a brand?
The importance of branding?
The three branding principles
Steps to branding development
Protecting and maintaining a successful brand

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When you connect with your customers on a personal level, you can influence them to purchase your product, subscribe to your mailing lists, or follow you on social media. Join guest speaker Mahani Zubedy as she explains why storytelling is an essential business tool and is a creative and effective approach in informing your target market of your small business. When you understand your customer needs, you can use your experience and vision to connect with your customers, and they will be more willing to buy from you.

Guest Speaker: Mahani Zubedy

Mahani grew up in a community that spoke five languages. Because she was the eldest child, she became the go-to interpreter and learned to use common sense and to trust her instinct and heart. She stumbled into advertising and LOVED it, helping brands like Cadbury, Coca-Cola and Kentucky Fried Chicken create messages that stick. She founded Story Sistas, women supporting women through stories, and Story Heart School, where she gives business owners storytelling tools to connect and grow their business. Mahani lives in Austin, practices martial arts and loves boxing.

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Join us for an evening panel conversation of women in business sharing personal and professional stories of struggle and triumph as they have forged their own paths. Mothers, entrepreneurs, trail blazers, and side hustlers, our panelists know the ins and outs of everything from starting a business to leading multi-million dollar corporations. Whether you’re a business owner or you’re looking for direction in your current field, you will leave this session feeling motivated, encouraged and inspired.

We’ll touch on subjects close to many women’s hearts including:

• Trusting your gut
• Finding mentors and support systems
• Fighting doubt and self-sabotage
• Connecting in the COVID era
• Managing family and business responsibilities
• Celebrating your wins
• Building community and raising the bar

Moderator: Nikki Riojas, Owner + Consultant, Made in Corpus Christi Nikki Riojas, owner of Made in Corpus Christi a brand dedicated to showcasing makers, designers, and artists in Corpus Christi, Texas, Nikki has positioned herself as a leader in the local small business community. While entrepreneurship has always been a part of her life, Nikki has also spent a large part of her career in creative fields including marketing, design, and communication for small nonprofits up to multi-million dollar corporations. Throughout her career, she has always supported artists, makers, and entrepreneurs along the way.

Nikki is also an adjunct Graphic Design faculty member at Texas A&M University–Corpus Christi, a marketing consultant for the Small Business Development Center, and a board member for the American Advertising Federation–Corpus Christi. A mom, wife, entrepreneur, and big-thinker, Nikki knows the importance of finding life-balance…even if she rarely gets it.

Panelists include:

• Elena Flores, Owner and creative force behind Sew Bonita
• Liza Wisner, Global Curator of Inclusive Talent Development Strategies,
• Workforce Optimization Keynote Speaker, and Founder ofPowerUp.org
• Ashley Seahorn, Owner and Creator of Bangle & Babe
• Stephanie Kinsey, Senior Customer Success Manager at Dixa

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This webinar provides an overview of the different types of IP (patents, trademarks, trade secrets, and copyrights) protections available. Learn the importance of each type for your small business.

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We all know the story of Snow White and the Seven Dwarfs… but you’ve never heard it this way! In today’s working world, there’s rampant imposter syndrome (asking a mirror for input), negative internal dialogue (obsessing over not being “perfect”), harmful tactics for self-soothing (the poison apple), and a desire for others to solve your problems for you (the prince to kiss).The good news is, during this hour and a half, interactive presentation, Tara will take each participant on a journey into their unique and collective leadership experiences. Using humor and gripping storytelling, coupled with an actionable message… attendees will leave with the tools needed to shed unproductive thoughts, behaviors and feelings of inadequacy… while gaining the ability to be a smart self-driven leader, who gives as much to themselves as they do their team(s) and/or businesses.

Guest Speaker: Tara Furiani is described as “Creative and effective”, “an intelligent business professional”, “a natural leader”, “an incredibly quick learner”, “a clear and proficient communicator”, “delightfully fun and energetic, while abundantly smart and sharp as a tack” and “she’s my role model”, by her peers. Her mission is simple… to create an on-going dialogue and affect change related to previously thought of as “taboo” topics for the workplace (like bullying, racism, good old boys’ clubs, brilliant a**holes, and more) that often marginalize, harm & oppress Women, BIPOC and LGBTQIA+ employees. Companies, Universities and Organizations, all over the world, hire Tara as a Business Strategist & Executive Teambuilder, Keynote Speaker, DEI Consultant, C-Level Coach & Psychologist to help them be better and more human forward.

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We all know that goal setting is important. Setting new goals helps in initiating new behaviors. Goals align focus and promote a sense of self-mastery. Not only does goal setting motivate us, it can also improve our self-perception of worth as we have a means of measuring our progress.Implementing goal setting can improve our level of personal and professional success. Having goals helps you stay motivated and beat procrastination. In this hands-on workshop, you will learn the importance of goal setting for your personal and professional life and how to incorporate your goals into your daily life to achieve greater success.

Guest Speaker: Dr. Jana Minifie

Jana Minifiehas been a university faculty member for over forty years. She started her career at the University of South Carolina and Texas Tech and is currently at Texas State University. Throughout her career, she has continued her passion for entrepreneurship by owning several businesses, mentoring individuals as they prepare their 90-second and longer pitches, assisting with business plan development, reviewing of financial cash flow, balance sheet, and income statements (she is a Profit Master certified instructor), and is an angel investor.

She, along with Dr. Jennifer Irvin, received a National Science Foundation (NSF) Innovation Corps (I-Corps) grant. Under this grant, Jana takes teams of researchers and graduate students through a market validation/customer development I-Corps program to increase the success of university-developed IP. She is also a business consultant for businesses that are in the startup to growth stage. She is a founding member of Success Strategists Virtual Consulting. Her passion is working with entrepreneurial-minded individuals to become successful.

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Attend this training event to learn how to write your business plan. A good business plan can save a business thousands of dollars in the long run and is a great way to avoid common pitfalls in the start up stage of any business venture.
This seminar is part one of a two-part Business Plan Series that we provide. Part one will focus on the business outline, writing a proper narrative, and more. Part two will be focusing on how to create proper financials for your business plan.

Speaker: James Leavelle, Certified Business Advisor

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Join the ASU-SBDC professional staff as they present a comprehensive, basics of starting a new business seminar for entrepreneurs and new business owners. We will help answer your basic business start-up questions and share resources that will help you along the way.

At this NO-COST LIVE webinar, you will learn the basics of writing a business plan, how to estimate start-up costs, contacts, and resources you will need, and more. You will receive an “Essentials of Starting a New Business” Workbook, “Starting a Business in San Angelo” guide, and a business plan summary to help you begin.

Speaker: Alejandro Castanon, Certified Business Advisor at ASU-SBDC

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