On-Demand Webinars

If you’re just getting started with online marketing or not seeing the results you’ve hoped for…this session is for you. You’ll learn the foundational elements that will help you get the word out about your business and you won’t need a marketing degree to do it!

In this session you’ll learn:

• How people find you online
• How to set yourself up for success
• How to encourage new and repeat business

Guest Speaker: Maria Duron, Marketing Coach, and Trainer

Business Brown Bag event brought to you by the San Angelo Chamber of Commerce, the ASU-SBDC, and the Business Factory.

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Learn the fundamental rules of perfecting your brand and defining your target markets so you can maximize your marketing. You will find this discussion helpful to create consistency in your presence that will help you build your audience instead of confusing them. This workshop is perfect for business owners who want to put the right message in front of the right audience to build their customer base and convert more sales. If you are new to business, early on in business, considering a rebrand, trying to navigate a pivot (because, aren’t we all?), or haven’t worked on your brand messaging before, you’ll find this material especially helpful!

Guest Speaker: Melissa Forziat, Internationally-renowned small business marketing consultant and event manager

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Reviews are extremely valuable to your digital marketing strategy if you are a local business, but how do they work, and how do you make them work for you? Knowing the how-to and best practices to: how you’re showing up when someone’s doing a search for a product, a service, and a business category directly impacts your business.

In this session, you’ll learn:

• Local SEO and using reviews to optimize further
• How many reviews do I need?
• How to respond to negative reviews.
• Does responding to reviews have an impact?
• Leveraging user generated content on review sites.
• Gaining and utilizing positive reviews.

Guest Speaker: Maria Duron, Marketing Coach and Trainer

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After registering, you will receive a confirmation email containing information about joining the webinar.

Looking for your roadmap to success? Then you need a business plan. Attend this training event to learn how to write your business plan. A good business plan can save a business thousands of dollars in the long run and is a great way to avoid common pitfalls in the start up stage of any business venture.

This seminar is part one of a two-part Business Plan Series that we provide. Part one will focus on the business outline, writing a proper narrative, and more. Part two will be focusing on how to create proper financials for your business plan.

Speaker: Alejandro Castañon, Certifed Business Advisor

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This event will be held live and in person at the Small Business Development Center Training room, located downtown in the Business Resource Center.

Small businesses can exponentially increase their marketing power without exponentially increasing your marketing budget. Learn how to find allies in marketing and how you can collaborate with them for best results. Partnership marketing can work for almost any type of business. Find out how it can make a difference in your bottom line and what to do next to use this as a marketing tool for your business during this pandemic. This session includes take-home tools to help you build these partnerships with specific action items.

Guest Speaker: Melissa Forziat- Internationally-renowned small business marketing consultant and event manager

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After registering, you will receive a confirmation email containing information about joining the webinar.

Ready to turn that business idea into a reality? Join the ASU-SBDC professional staff as they present a comprehensive, basics of starting a new business seminar for entrepreneurs and new business owners. We will help answer your basic business start-up questions and share resources that will help you along the way.

At this NO-COST LIVE webinar, you will learn the basics of writing a business plan, how to estimate start-up costs, contacts, and resources you will need, and more. You will receive an “Essentials of Starting a New Business” Workbook, “Starting a Business in San Angelo” guide, and a business plan summary to help you begin.

Speaker: David Erickson, Director and Certified Business Advisor at ASU-SBDC

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Owning your own business can be a little scary when you think about all the potential legal pitfalls. Attend this session to hear from Guest Speaker Samuel Allen, a Partner at Jackson Walker, L.L.P. to learn how to avoid some of the common legal mistakes small businesses owner can make.

Tips in this session Include:

• Small Business Contracts
• Basic Employment Law
• Asset Protection
• And More!

Guest Speaker: Samuel Allen, Partner at Jackson Walker, L.L.P.

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In this session, we will cover questions like; What is digital? What does the terminology mean? How do I choose a digital service provider?

Guest Speakers:

• Andi Markee, CEO and Media Director for Media Advantage
• Chrys Forbes, CEO and Creative Director for Media Advantage

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Join us for a review of the San Angelo Business Plan Competition. This Annual competition is hosted in partnership by the ASU Small Business Development Center, the ASU Norris – Vincent College of Business, and the City of San Angelo Development Corporation. The panel will discuss the competition guidelines, how to apply, the application window, and how the grant funds can be utilized. The presentation will include an overview of the elements of the business plan to help you submit an award-winning application!

Guest Speakers:

- Nora Nevarez, Economic Development Assistant & Corporation Secretary for COSADC - Vince Mangano, Sr. Professor at Norris-Vincent College of Business - Dave Erickson, Director of the ASU SBDC

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Determining which advertising methods will work best for your business can be a tricky and an overwhelming task. Some questions you may ask are; What are the different traditional media avenues? What will work best for me and my business? How do I know who will have the best reach? Those are just some of the topics will cover in this session that will focus on traditional marketing solutions. This session will cover how you can utilize traditional media to market your business during this time of distress due to COVID 19.

Digital marketing: What it is, How to Determine the Best Fit for your Business, and How to use it.

Guest Speakers:

• Andi Markee, CEO and Media Director for Media Advantage
• Chrys Forbes, CEO and Creative Director for Media Advantage

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Marketing your business can be an intimidating task. Some questions you may ask yourself are: Where do I start? How do I set a budget? What are the most important elements I should focus on first for a business presence? What is branding?

These are just some of the questions we will cover during this first presentation, which will focus on marketing your small business. Our next two sessions will focus on traditional media and digital media, so stay on the lookout for those dates and times!

In this Partner Digital Series workshop hosted by Google and Constant Contact, you’ll learn how to engage customers with well-designed emails, segment your customer base to deliver tailored messages, and track performance to refine your strategy.

Products/Skills Covered: Constant Contact, Google Analytics

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TikTok, Instagram Reels, IGTV, blogging, influencers, and user-generated marketing. How to get started and make good business decisions around the many forms of content marketing available now.

In this session, you’ll learn:

1) Content marketing types and targets

2) How to creatively use platforms

3) How can a traditional business use new media content?

4) 3 key elements to consider in working with an influencer

Guest Speaker: Maria Duron, Marketing Coach and Trainer

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After registering, you will receive a confirmation email containing information about joining the webinar.

Are you looking for investors for your small business? Attend this webinar to learn more about how to engage potential investors! This class will cover everything from the myths and the realities of investor relationships and financing. This session will help you understand the process of seeking investors, and how to prepare your business for investing. COVID-19 has been a difficult time for many and these alternative financing options may be helpful. Learn more about these options and investor basics at this webinar.

Guest Speaker: Hall Martin- CEO of Ten Capital Network.

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After registering, you will receive a confirmation email containing information about joining the webinar.

Join the ASU-SBDC professional staff as they present a comprehensive, basics of starting a new business seminar for entrepreneurs and new business owners. We will help answer your basic business start-up questions and share resources that will help you along the way.

At this NO-COST LIVE webinar, you will learn the basics of writing a business plan, how to estimate start-up costs, contacts, and resources you will need, and more. You will receive an “Essentials of Starting a New Business” Workbook, “Starting a Business in San Angelo” guide, and a business plan summary to help you begin.

Speaker: Alejandro Castañon, Certified Business Advisor at ASU-SBDC

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After registering, you will receive a confirmation email containing information about joining the webinar.

Due to COVID – 19 online communication is more important than ever. The good news is, there are so many ways you can communicate with your current and potential customers- through email, phone, text, social media, billboards, radio, TV… the possibilities seem endless. However, some methods have proven to be much more effective than others.

Join our webinar to learn how to utilize mobile, text, and email marketing to your advantage to reach your customers when they want, how they want. By joining, you will walk away with actionable tips you can implement in your marketing strategy so you can continue to grow your business effectively.

Guest Speaker: Samantha Soffici - Partnerships and Business Development Lead, Thryv

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In this presentation, we will review the original SBA Guidance for the PPP 2021 and its updates, for those who applied for the first time (First Draw), second time (Second Draw), and will be preparing to request its Forgiveness.

Speaker: Néstor Astorga - Senior Business Advisor, UTSA SBDC COVID Business Recovery Accelerator

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Most small business owners stress over their businesses’ finances because they don’t have the best tools, resources, or systems in place to give them the valuable financial information they need to make informed business decisions. By reviewing the basics of small business money management, most small businesses can have the information they need to not only stay in business but GROW their business.

Improve your Money situation by focusing on these primary areas:
- Basic Business Accounting
- Financial Management Resources
- Understand Cash Flow Management

Speaker: Chris Brown, a Finance professional currently acting as interim-CFO for multiple small businesses.

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Especially during these challenging times, we need to be sure that we are able to consistently support our business needs and enforce the disciplinary process while meeting our compliance obligations. This session reviews best practices for managing the termination process: from setting clear policies and communicating with employees to responding to regulatory agencies. In this session, business owners and managers will be introduced to compliance standards, key steps for developing practices that support their organization’s culture, and cautions to help defend their business.

Guest Speaker: Deirdre Pattillo, SPHR, SHRM-SCP, Project Manager with the UTSA SBDC COVID Business Recovery Accelerator

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This overview will review the HUVB Certification Process, how to create a solid Capabilities statement, searching for contracts, understanding key terms, and much more. This section will feature Maya Ingram Statewide HUB Program, Manager with the Comptroller of Public Accounts.The second portion of the event will focus specifically on the process of doing business with Angelo State University. As a state entity, they are looking to do business with State HUB certified business. You will hear from special guest speaker, Jennifer Lennon,  HUB & Logo Licensing Coordinator with Angelo State University. She will provide information on the procedures of working with the University’s purchasing department.

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Guest Speaker: Maria Duron, Grow with Google Speaker.

She helps businesses profitably harness their personal brand, content, and referral marketing. Her wide range of clients includes hotels, restaurants, inventors, authors, and web series creators.

Maria Duron is a guest lecturer at the University of Texas SBDC, editor-in-chief of the award winning Personal Branding Blog, and a contributing columnist for publications like Business Insider, American Business Journal, Fox Business, US News & World Report, Entrepreneur, The Huffington Post, and The Young Entrepreneurs Council. Maria Duron was awarded the Texas Governor’s Excellence in Small Business Award and is the founder of #brandchat, a recognized online chat focused on marketing and branding. She earned her B.B.A. in marketing from Texas Tech University and graduate work at Cornell University, University of California in Davis, and University of Phoenix.

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Especially during these challenging times, if you want your hiring process to be more than simply finding a warm body to fill a spot, you need a clear hiring strategy and focused processes. This session reviews best practices for developing an effective hiring strategy: from creating the job description to developing recruiting skill sets - from the interview through the onboarding process. In this session, business owners and managers will be led through a series of questions to help them meet compliance standards while customizing practices to suit their culture. We will also consider best practices for virtual/remote hiring issues.

Guest Speaker: Deirdre Pattillo, SPHR, SHRM-SCP, Project Manager with the UTSA SBDC COVID Business Recovery Accelerator

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After registering, you will receive a confirmation email containing information about joining the webinar.

How to get started and make good business decisions around the many forms of content marketing available now.In this session, you’ll learn:? Content marketing types and targets? How to creatively use platforms? How can a traditional business use new media content?? 3 key elements to consider in working with an influencer

Register Now

After registering, you will receive a confirmation email containing information about joining the webinar.

Understand the essential steps you need to take to help position your business for financing success. You’ll learn:- What lenders look for when evaluating small business financing applications,- Types of financing that may be available to startups- Steps to make your business more appealing to lenders in the future.Nav’s Education Director Gerri Detweiler helped individuals and small business owners navigate the confusing world of credit and financing for more than two decades. She’s the author or coauthor of five books, including Finance Your Own Business: Get On the Financing Fast Track.Gerri Detweiler has more than twenty years of experience guiding individuals through the confusing world of credit, and has earned a reputation as a reliable and independent resource on personal and small business credit. She serves as Education Director for Nav, developing educational programs and content for small business owners. Nav offers a quarterly grant for small businesses.

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After registering, you will receive a confirmation email containing information about joining the webinar.

In a world where reviews can make or break you, it’s important to understand how to manage it to your advantage. Join this webinar to learn about how to generate reviews, why it’s important, and how to manage your online reputation to bring in more customers.

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But if you’re not careful, your business can hurt your credit scores. In addition, your business also has its own credit scores and reports which are used in a variety of credit and business decisions, but many business owners don’t know that.Nav’s credit and small business expert Gerri Detweiler has been answering individual’s credit questions for more than twenty years. You’ll learn:- Which credit bureaus compile business credit reports and how they are used,- Business credit scores and the factors that help build strong scores- Quick steps you can take now to build business credit (even if you have no business credit or poor personal credit);- Personal credit strategies for entrepreneurs- And much more!Credit expert Gerri Detweiler has written five books, including the first mass market book about FICO scores and the first one about business credit. She has answered over 10,000 credit questions online and testified before Congress on credit legislation. She serves as Education Director for Nav, the only place offering business owners free business credit reports.

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Ensure customers can find accurate, updated information about your local business on Google Search and Google Maps, no matter which device they use. In this workshop, you will learn how to create and manage a Google business profile from start to finish.

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Learn how to build a powerful online presence and community for your business, even in the midst of a pandemic. We’ll cover organic methods of growing your audience and your brand that is critical for social media marketing success, whether you have an advertising budget or not.

Guest Speaker: Melissa Fortziat, a Southern California-based marketer, speaker, consultant, and author.

Register in advance for this webinar:

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