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Business Tips

October 30, 2023

Cybersecurity: Two Factor or Multifactor Authentication, A Necessary Step

You may have noticed more and more businesses that you interact with on the internet are now requiring two-step verification before giving you access to their full site.

Some of this is because cracking passwords isn’t all that difficult in most cases. To avoid providing access to your bank or credit card accounts, or to other sources of sensitive information, the companies are striving to ensure that only authorized individuals are accessing those accounts or information. In short, it is just a way of making sure that the owner of the login is the one accessing the account or information.

September 21, 2023

Cybersecurity: Passwords Matter

There is so much that goes into starting and operating a small business besides the financial side. As a small business owner, you are responsible for inventory management (retail goods stores), marketing, market and industry research, human resources (if you have employees), and accounting and payroll.

Another responsibility is security. This responsibility is a big one and encompasses a lot more than some realize. Physical security is something that everyone is familiar with and probably comfortable with. It involves everything from door locks to alarm systems. It is generally easy to implement and not hard to remember to do. It used to be enough.

August 09, 2023

Do These Three Steps Before Establishing Your Business Brand Identity

Branding allows you to build relationships with your customers by giving them something to relate to beyond the product or service they’re purchasing. Before solidifying your brand identity, do the research to avoid infringing on another business’s brand.

There are countless things to consider when starting a business. Which structure should I pick? Where do I find suppliers? How do I secure financing? Those are all very important, and often daunting, questions to answer while planning out your business concept and operations.

July 06, 2023

Hitting Your Target Market

For any new business it is imperative that they understand their target market and that they know who their target market is. For some business and industries, this is easily determined. For others, it is more difficult.

For example, it is fairly obvious that an infant and children’s clothing boutique will target parents and grandparents with infants and children that are within a certain age range. For the business to succeed there must be enough parents and grandparents to generate sufficient demand for such clothing and an evaluation of the competitions strength and the number of competitors.