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Business Modelling

The production of abstract or distilled representations of real world, business or gaming situations in traditional or transmedia applications, to aid the communication and understanding of existing, conceptual or proposed scenarios. Predominantly focused around the representation of processes, roles, data, organization and time. Models may be used to represent a subject at varying levels of detail and decomposition.


Understands the purpose and benefits of modeling. Uses established techniques as directed to model simple subject areas with clearly-defined boundaries. May assist in more complex modeling activities. Develops models with input from subject matter experts and communicates the results back to them for review and confirmation.


Conversant with techniques covering full range of modeling situations. Models current and desired scenarios as directed. Selects appropriate modeling techniques for meeting assigned objectives. Gains agreement from subject matter experts to models produced. Reviews resulting models with stakeholders and gains resolution to resultant issues.


Conducts advanced modeling activities for significant change programs and across multiple business functions. Has an in-depth knowledge of organization-standard techniques. Plans own modeling activities, selecting appropriate techniques and the correct level of detail for meeting assigned objectives. May contribute to discussions about the choice of the modeling approach to be used. Obtains input from and communicates modeling results to senior managers for agreement.


Produces models in support of business strategy. Has in-depth knowledge of a broad range of industry-wide modeling techniques. Advises on the choice of techniques and approach and influences customers accordingly. Capable of developing bespoke models for unusual contexts. Responsible for planning and coordinating team modeling activities and for ensuring the quality of their work.


Defines modeling standards and quality targets for an organization. Has continuing responsibility for the maintenance of models for a designated function. Initiates organization-wide modeling improvement activities and obtains customer buy-in to general changes. May represent own organization as a modeling expert in industry initiatives.

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