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Sports Champions & Their Sponsors

In this course, students will read various articles and books that describe the journeys of those athletes who have reached high points of success in sports, as well as the marketing efforts that have communicated their achievements in order to promote products and services. This course will include article and book research on various sports champions, by each student, with a class presentation by each student of an athlete of their choice. The application of these skills will help improve and develop research, writing, and presentation skills necessary for success at the university level.

Section

F 19

Day/Time

MW 12:00-12:50

Professor

Gayle Randall

Dept.

Management / Marketing