Most Europe - Portugal, Spain, Italy, Greece, Germany, Poland, England, France, & Czech Republic
The 2020 Most Europe International Studies Program to Rome, Venice, Florence, and Pisa (The Vatican, Italy), Athens, Thessaloniki, and the island of Rhodes (Greece), Madrid (Toledo, Spain), Paris (France), Berlin (Germany), Krakow (Poland), Lisbon (Portugal), Prague (Czech Republic), and London (England) to be conducted May 10 - June 8, 2020, will provide approximately 30 students (25 undergraduate and 5 graduate) a unique opportunity to study international marketing and management issues, focusing on relevant ways of doing business in these nine European countries.
These nine countries with very long histories, and collectively the home of truly historic sites associated with ancient Roman, Greek, Macedonian, Thracian, Byzantine, and Imperial Spanish and French times. Today, eight of these nine countries are members of the European Union. Rome, Venice, Florence and Pisa (Italy), Athens and Thessaloniki (Greece), Paris (France), Madrid (Spain), Berlin (Germany), Krakow (Poland), Lisbon (Portugal), Prague (Czech Republic), and London (England), are truly fascinating cities, hosting numerous multinational corporations and other international organizations. They are cities blending modern life styles with history and cultures with rich traditions.
Two organized undergraduate courses and one organized graduate courses will comprise the program, and the requirements of each course will be similar to on-campus courses. Textbooks and other source materials will be used, and presentations of material and research papers will be required. While in Europe, students will be exposed to an average of twelve and a half hours per week to educational activities, events and course-related materials in each course under the direction of ASU faculty members.
Each undergraduate student will be required to register for two courses taught by the ASU faculty members. Excursions to locations of major importance in relation to the classes will also be offered. Such excursions will include trips to major business and government institutions in Madrid, Rome, Venice, Florence, Athens, Thessaloniki, Paris, and London, a cruise in the Aegean Sea to visit the cultural and historical sites on Mount Athos (The Holly Mount) peninsula, and other educational trips.
MGMT 3381 European Management: Current Issues and Connections. In this course students will explore current issues in management using a European perspective, connecting those issues back to how U.S. businesses may be impacted. Issues will also be explored based on traditional European business factors and locations. Issues covered in class will concentrate either on those that affect Europe as a whole or host cities in the Most Europe program. This course should satisfy the requirement of an advanced International business class or an advanced elective in management or marketing. Professor: Dr. Rex Moody
MGMT 3381 Global Marketing in the EU. A comparative study of marketing practices around the world. Special focus will be given on analyzing the influence of government institutions, non-governmental organizations (NGOs), and local communities on the ways of doing business in the seven different member countries of the European Union. This course should satisfy the requirement of an advanced international business class or an advanced elective in marketing. Professor: Ms. Gayle Randall
MGMT 6381 European Management: Current Issues and Connections. In this course students will explore current issues in management using a European perspective, connecting those issues back to how U.S. businesses may be impacted. Issues will also be explored based on traditional European business factors and locations. Issues covered in class will concentrate either on those that affect Europe as a whole or host cities in the Most Europe program. This course should satisfy the requirement of an advanced International business class or an advanced elective in management or marketing. Professor: Dr. Rex Moody
Students will be extensively briefed prior to departure regarding travel arrangements and schedules with addresses and telephone numbers given each participant. All travel arrangements will be made by the program directors and approved by the University. All program participants must have adequate health and accident insurance coverage in case of medical issues or emergencies. Students will be required to obtain health insurance that will provide medical and related benefits.
To be eligible for an ASU study abroad program, students must meet these requirements:
Completed a cumulative 24 hours of course work in residence or by transfer at the time of application. Dual credit hours are not defined as in residence or transfer hours.
- A cumulative GPA of 2.5 at the time of application
- Current students must have a 3.0 GPA
- Newly accepted students must have a 2.5 undergraduate GPA
The basic cost of the program will be about $6,900.00 which will cover round-trip transatlantic airfare, travel within Europe, educational local trips, health insurance and visits to historic sites and museums, accommodations in Europe, hotel transfers, daily full European breakfast, and five program dinners. Students selected for the program will be eligible for financial support that will be used to defray program costs. Discretional transportation for personal reasons in the program cities and extra meal expenses will be the responsibility of the student.
1st payment: Oct 15 - $2320
2nd payment: Dec 15 - $2320
3rd payment: Feb 15 - $2320
|Tuition and Fees (based on 6 credit hours)||$1,760.70|
|Program Fee (airfare, transportation, lodging, excursions, some meals)||$6,900.00|
The program will be co-directed by Dr. Rex Moody, Associate Professor of Marketing in the Department of Management & Marketing, and Ms. Gayle Randall, Senior Instructor in the Department of Management & Marketing.