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Business Aspects of the Superhero Movie Industry

This class will look at some of the business decisions involved in the superhero movie industry.  Topics will include negotiations, marketing, crisis management, brand recognition, intellectual property rights, international business, and contracts.  The class will also discuss the evolution of gender and race issues as they pertain to superhero movies.

Section

F 14

Day/Time

MW 12:00 - 12:50

Professor

Michael Conklin

Dept.

Accounting, Economics, and Finance
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