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Angelo State University
Department of Management and Marketing

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Courses In Marketing (MKTG)

  • Undergraduate Courses

    3321 Marketing (3-0). Fundamentals of marketing in the modern economic system. This course is a prerequisite for all other marketing courses except Marketing 3322 which may be taken concurrently.
    Prerequisite: Junior standing.

    3322 Consumer Behavior (3-0). An integration of behavioral concepts in the analysis of consumer behavior and in marketing strategy formulation.
    Prerequisite: Junior standing.

    3323 Sales Management (3-0). Management of the personal selling function of firms; selection and training of sales personnel; performance evaluation; establishment of realistic sales goals; motivation of the sales force; coordination of personal selling with non-personal organization communications.
    Prerequisite: Junior standing.

    3324 Sports and Entertainment Marketing (3-0). This course investigates the business of entertainment, including movies, concerts, theme parks, and sporting events that have a tremendous impact on our economy and provide many career opportunities. These activities are global in their reach and impact. Sports marketing is a growing division of the marketing field that focuses on the business of sports and the use of sports as a marketing tool.

    3325 Advertising Management (3-0). Communications theory related to market audience and group behavior; relationships of communications in the marketing mix and of advertising in the firm’s communication mix; establishing advertising appropriations and budgets; campaign strategy; media analysis; and the evaluation of the communication effort of the firm.
    Prerequisite: Junior standing.

    3326 Retailing (3-0). A study of the many facets of retailing to include the development of retail strategies, retail consumer behavior, product considerations, store location and layout, merchandise management, the buying function, promotional strategy, personal selling, management of human resources, controlling the retail operation, and consumer services.
    Prerequisite: Junior standing.

    4091 Research: 1 to 6. A specialized course providing research opportunities for superior students. Grading will be either pass or fail.
    Prerequisite: Permission of the instructor.

    4321 International Marketing (3-0). A study of the fundamental concepts, principles, and theories of marketing in an international setting. Particular attention is given to foreign environmental variables including political, legal, geographic and culture affecting marketing strategies. Global issues that challenge today’s marketer, techniques for successfully entering international markets and the basic elements of an international marketing mix are studied.
    Prerequisite: Junior standing.

    4324 Business Logistics (3-0). An examination of the concepts of physical distribution and supply. Topics include facility location, transportation, warehousing, inventory management and control, and logistics strategy.
    Prerequisite: Junior standing.

    4325 Marketing Management (3-0). Case analysis involving strategy and tactics for the solution of marketing problems; decision-theory stressing the interdisciplinary nature of marketing management.
    Prerequisite: Marketing 3321.

    4381 Special Topics (3-0). Special topics in marketing. (May be repeated once for credit when topic varies.)
    Prerequisite: Junior standing.

    Graduate Courses

    6301 Marketing Management (3-0). An analysis of the marketing management process for all types of organizations. Included are the topics of (1) planning marketing activities, (2) directing the implementation of the plans, and (3) controlling marketing plans.