Courses In Marketing (MKT)
3321 Marketing (3-0). Fundamentals of marketing in the modern economic system. This course is a prerequisite for all other marketing courses except Marketing 3322, which may be taken concurrently. Prerequisite: Junior standing.
3322 Consumer Behavior (3-0). An integration of behavioral concepts in the analysis of consumer behavior and in marketing strategy formulation. Prerequisite: Junior standing.
3323 Sales Management (3-0). Management of the personal selling function of firms; selection and training of sales personnel; performance evaluation; establishment of realistic sales goals; motivation of the sales force; coordination of personal selling with non-personal organization communications. Prerequisite: Junior standing.
3325 Advertising Management (3-0). Communications theory related to market audience and group behavior; relationships of communications in the marketing mix and of advertising in the firm’s communication mix; establishing advertising appropriations and budgets; campaign strategy; media analysis; and the evaluation of the communication effort of the firm. Prerequisite: Junior standing.
3326 Retailing (3-0). A study of the many facets of retailing to include the development of retail strategies, retail consumer behavior, product considerations, store location and layout, merchandise management, the buying function, promotional strategy, personal selling, management of human resources, controlling the retail operation, and consumer services. Prerequisite: Junior standing.
4091 Research: 1 to 6. A specialized course providing research opportunities for superior students. Prerequisite: Permission of the instructor. Grading for the course will be Pass (P), Fail (F).
4321 International Marketing (3-0). A study of the fundamental concepts, principles, and theories of marketing in an international setting. Particular attention is given to foreign environmental variables including political, legal, geographic and culture affecting marketing strategies. Global issues that challenge today’s marketer, techniques for successfully entering international markets and the basic elements of an international marketing mix are studied. (Credit may not be earned for this course and International Business 4321.) Prerequisite: Junior standing.
4324 Business Logistics (3-0). An examination of the concepts of physical distribution and supply. Topics include facility location, transportation, warehousing, inventory management and control, and logistics strategy. Prerequisite: Marketing 3321.
4325 Marketing Management (3-0). Case analysis involving strategy and tactics for the solution of marketing problems; decision-theory stressing the interdisciplinary nature of marketing management. Prerequisite: Marketing 3321.
4326 Marketing Research (3-0). A study of the procedures to develop and analyze new information to help marketing managers make decisions. The steps of the marketing research process (from problem definition to problem solution are covered.) Students are expected to complete a marketing research project using empirical or simulated data. Prerequisites: Management Science 2331 and Marketing 3321.
4328 Salesmanship (3-0). The components needed in order to effectively close a sale. Emphasis on buyer behavior, personal motivation, need for product knowledge, the art of persuasion, prospecting, handling objections and closing techniques. Oral participation is required. Prerequisite: Junior standing.
4381 Special Topics (3-0). Special topics in marketing. (May be repeated once for credit when topics varies.) Prerequisites: Marketing 3321.