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Fitness: 1440

June 11, 2019

  • Chris & Cheryl Deleon
    Advisor: Dezaray Johnson
“Dezaray and SBDC have been awesome with help and following up with us every step of the way. We greatly appreciate everything they have done!” 

Chris and Cheryl Deleon visited the SBDC with true entrepreneurship goals in mind. They were in the process of researching how to buy into the Fitness: 1440 Franchise and reached out to the SBDC advising team for assistance. Over the course of a year and a half, the two worked to establish their business from the ground up. The team was available throughout the process to answer the start-up and financing questions Chris and Cheryl had along the way. The clients started with a great marketing plan and started signing up memberships to the gym before the doors opened, which generated a great deal of interest for the gym.

In February 2019, Chris and Cheryl opened the doors to Fitness: 1440. Cheryl commented on the SBDC services saying, “Dezaray and SBDC have been awesome with help and following up with us every step of the way. We greatly appreciate everything they have done!” The SBDC team is excited for the new business owners and plan to continue assisting them as needed with any business management needs they may have.