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Art Direction

October 07, 2019

This is the fun part!

As we continue to work with iFactory, we’re discovering just how different this part of the website redesign is. During the audit portion where we did our research and discovery there was A LOT of work to do for the Angelo State team. iFactory worked too, but they really made us look inward and document all of our systems and processes.

Now that all that hard work is done the tables of turned and iFactory is poised to take the lead!

It is such a relief to know that all that research was for good cause now that we’re in the art direction portion of the redesign. These folks just GET us!

For art direction, it’s a lot like redecorating a room of your house. We’re playing with colors, textures and fonts to refine what we want the new website to FEEL like.