One aspect that has been determined as a key component of small business success during this pandemic is something as simple as communication.
Communicate with Customers:
As things change rapidly it is important to keep in communication with your current customers. Utilize various methods to make the most out of your message. Social media can be utilized to express how the business is doing overall - keeping the personal touch. Email campaigns are a great way to explain how your business is managing safety and what customers can expect if normal operations have been altered. Be sure to update your google my business page. Keep this current, update hours, and amenities as they change with the continued need for social distancing. I encourage you to maintain procedures that allow for social distancing and encourage your customers to appreciate the continued convenience.
Communicate with Employees:
Communicating with employees during COVID -19 is essential. As a business owner, this event is incredibly stressful. Many of your employees are dealing with the same level of uncertainty. Keeping up with common communication will be important throughout the entire pandemic time frame. If your team is still actively working be sure to communicate the essential job functions but also don’t be afraid to ask how they are doing. Invest in your people, they will be your support throughout this. Even if you have had to alter operations and your team is not currently working, get creative with communication. Be sure to explain how the business has been affected, what role they will play, and ask if they have specific needs or suggestions.
Communicate with Suppliers:
As we open up Texas under Phase 1 of Governor Abbott’s Open Texas Strike Force it will be a must to communicate with suppliers. Just like you, they will be struggling with the same pandemic related issues. Be sure you understand what the estimated time frames are, and if their operations have been affected causing a gap in the supply chain. If your business has been temporarily closed or you have had to make major operational changes, you may need to significantly adjust inventory. Clear communication with your vendors in advance will help to create a smooth transition back to more stable business operations.
It is important to remember that the folks around you will all play an essential role in building your business back up. Be sure to lean into that support whenever possible.
“Business Tips” was written by Dezaray Johnson, Certified Business Advisor, of Angelo State University’s Small Business Development Center. For more information on the topic of this article or the services of the ASU · SBDC, contact Dezaray.email@example.com.