Halfmann’s Cake Cottage

Earl Mulley purchased Halfmann’s Cake Cottage a few years ago and has worked hard to make it and keep it successful. He worked through staff turnover and adjusting product offerings to get the right mix. Through it all, he worked with the ASU SBDC to ensure he understood the nuances of business, and that he was making the right choices. Then, COVID-19 hit.

Like many business owners, Earl struggled with how to survive, especially with mandated business closures. He searched for solutions to help his business survive. He decided to apply for the SBA Payroll Protection Program and the San Angelo Cares Act Grant. Working through the application process for each, Earl had to ensure accuracy and completeness. As he had questions, he would reach out to his advisor, James Leavelle. Earl was able to reopen his business, and he continues to provide wonderful cakes and other baked goods for his customers. Earl said,

“The SBDC was able to guide me through the application process and help answer questions needed to finish applications. They are always helpful in getting answers to questions relating to business operations, and that’s always beneficial.”