Skip to Main content

New Master’s Degree in Business Data Science & Analytics

November 04, 2022

Angelo State University has added a new Master of Science (M.S.) in business data science and analytics degree program that will prepare graduates to fill the ever-widening gap between analytics needs and the supply of analytics professionals.

The new M.S. degree is offered through the Department of Management and Marketing in ASU’s Norris-Vincent College of Business. It combines courses in accounting, finance, marketing and business strategy with computer science courses in data wrangling, database design and machine learning. Students will gain expertise in such areas as evidence-based data gathering, data modeling and quantitative analysis, which will prepare them to be effective decision makers within just about any type of business or organization.

Director of the new degree program is Dr. Ruben Ceballos, who also directs ASU’s Master of Business Administration (MBA) programs.

Dr. Ruben Ceballos Dr. Ruben Ceballos “The M.S. in business data science and analytics combines the elements of skills needed by traditional MBA graduates and the ability to use data to find solutions and predict outcomes by applying machine learning,” Ceballos said. “It provides a much-needed advanced degree program and career path for students and professionals in a variety of fields, including business intelligence analysis, data analysis, data science and predictive modeling.”

According to the U.S. Bureau of Labor Statistics, Texas has the third-largest employment of data scientists in the U.S., and the need for those and other analytics professionals will continue to grow as more Silicon Valley companies move to Texas to avoid high taxes. Throughout the U.S., employment opportunities are expected to increase by 36% through 2031, adding about 40,500 new jobs.

“The growth and demand for data scientists is clear,” Ceballos said. “The individuals who attain this new M.S. degree will be tomorrow’s industry leaders and innovators who will help find solutions to complex problems.”

The M.S. in business data science and analytics degree program consists of 30 credit hours and can be completed either 100% online or in a hybrid on-campus/online format. Courses are delivered in 8-week terms, and full-time students can complete their degree in a little as one year. More details are available at