The Go Texan program is a Texas Department of Agriculture initiative dedicated to identifying and supporting Texas-based businesses and connecting them with customers across the Lone Star State and around the world. The Go Texan program is dedicated to showcasing the diversity and quality of Texas – based businesses. Their efforts support business growth opportunities through developing new sales, establishing partnership relationships and encouraging customers to seek out the iconic Go Texan mark when making purchases.
As a Go Texan partner, you will receive benefits that include promotional opportunities, connections to funding, workshops, networking and access to some of the largest events in Texas to showcase your products. There are various partnership tiers available for you to sign up with at different price points. This allows you the option to select a level that works best for your business and your overall marketing budget.
The first tier of the program is a $100 fee that gives you access to the following:
- Use of the widely recognized Go Texan brand distinguishing your business as Texas made
- Listing in the Go Texan partner search used by consumers/retailers to find local products
- Opportunities to be featured on Go Texan Facebook and Instagram pages
- Subscription to the Go Texan monthly e-newsletter and approval to use the Go Texan Partners Facebook group
- Negotiated rates with program partners
Typically, businesses with products that are grown or processed in Texas are eligible to apply for the Go Texan program as a Product Partnership. Some companies with non-agricultural Texas-made products can still be considered eligible but may have varying or limited benefits. If your product is not produced in the state of Texas, then you will not qualify for the Go Texan program. Specific eligibility guidelines apply to each category of product. For the details on each, contact Go Texan or visit the Texas Administrative Code.
The Go Texan program is identified with the registered trademark Go Texan (pictured above). As a member of the Go Texan program, you are able to display the Go Texan logo on your products and goods to showcase your involvement with the program. This allows customers from the great state of Texas and beyond to source products that are Texas made and Texas proud.
“Business Tips” was written by Dezaray Johnson, Certified Training Professional, of Angelo State University’s Small Business Development Center. For more information on the topic of this article or the services of the ASU • SBDC, contact her at Dezaray.Johnson@angelo.edu.