The Pit BBQ SBDC Success Story
Economic Impact
- Business Expansion
- Owner’s Investment
- Jobs Created: 14
- Jobs Retained: 2
- Increase in Sales
In August 2015, Jesse L. Sanchez ignited his dream by launching a mobile food truck specializing in BBQ, reaching out to the Angelo State University Small Business Development Center (SBDC) for guidance. By December that same year, Jesse’s BBQ venture was up and running. By mid-2016, fueled by ambition, he set his sights on the ultimate goal: transitioning to a brick-and-mortar establishment.
Under the mentorship and unwavering support of the SBDC, Jesse charted his path forward. In 2019, he secured a promising location at 2330 Sherwood Way in San Angelo, TX—an abandoned convenience store that demanded extensive renovations. Despite the hurdles, Jesse’s food truck continued operating from the parking lot, sustaining his business during the overhaul.
The pandemic cast its shadow in early 2020, stalling renovations for months. Undeterred, Jesse remained resolute, persevering through the adversity. Finally, in April 2023, the resounding success emerged—The Pit BBQ transformed from a humble 2-person operation into a bustling crew of 16, marking a remarkable expansion. Not only did this signify increased capacity, but it also translated into substantial revenue growth for Jesse’s thriving establishment.
The Pit BBQ’s success story is more than just a business milestone; it’s a tale woven with family bonds. Jesse proudly includes family members in his dedicated team and actively engages with the Hispanic Heritage Museum of San Angelo, embodying community spirit.
This narrative shines a spotlight on an entrepreneurial journey led by a Hispanic business owner who not only weathered the storms but also thrived, carving a niche in the local landscape. Jesse’s testament encapsulates the significance of the SBDC’s role: “It’s a great program. The SBDC helped me in acquiring knowledge on how to get my business established.”
Through sheer determination, guided by the SBDC’s expertise, Jesse turned a mobile food truck dream into a flourishing brick-and-mortar reality, not only expanding his business but also enriching the community with his passion for BBQ and commitment to cultural heritage.
“It’s a great program. The SBDC helped me in acquiring knowledge on how to get my business established.”