Kyler Dean SBDC Success Story
Economic Impact
- Business Start
- Jobs Created: 1
- Owner’s Investment
In the heart of San Angelo, Kyler Dean is emerging as a rising star in the country music scene. Originally from Brownwood, Texas, he moved to San Angelo to pursue a degree in marketing from Angelo State University. As a senior marketing student, Kyler is not only mastering the theories of marketing in the classroom but is also applying them to his own passion – country music.
Kyler, a one-man band, had been honing his musical skills and picking up local gigs in the surrounding towns. His soulful voice and authentic lyrics spoke to the hearts of his audience, leaving an indelible mark on the Texan country music scene. However, despite his undeniable talent, Kyler faced the common challenges of many aspiring artists – finding the right platform to produce and share his music and navigating the complex world of business.
Enter the ASU SBDC and one of its dedicated advisors, Elisabeth Dantzler. Recognizing Kyler’s potential, one of his professors referred him to the SBDC where Elisabeth worked hand-in-hand with him to transform his dreams into reality. The journey began by assisting Kyler in establishing his legal structure and guiding him through the process of obtaining the necessary permits. One of Kyler’s dreams was to have a professional online presence. Elisabeth helped him create a website that showcased not only his musical talent but also his journey as a one-man country band. This digital platform has become the virtual stage where Kyler’s fans can connect with him, learn about his upcoming gigs, and explore his portfolio of music.
Understanding the importance of merchandise in building a brand, Kyler also sells unique and eye-catching merchandise that reflects his country style. These items became hot commodities at his gigs, not only boosting his income but also establishing a distinctive brand for Kyler Dean.
To amplify his presence in the digital realm, Kyler strategically distributes his music on major streaming platforms such as Spotify, Apple Music, and Amazon Music. This move has allowed him to reach a wider audience, attracting fans from far and wide who resonated with his authentic country sound.
Today, Kyler Dean stands tall as an up-and-coming country music artist, a testament to the power of dreams, determination, and the invaluable support provided by the ASU SBDC. His story is not just one of musical success but also a reminder that with the right guidance, even lone stars can shine brightly on the center stage of the country music world.
“Elisabeth helped make my vision come to life. The SBDC put me in the direction to grow my music career and sales. Since working together, I have created a professional appearance as a country artist.”