Take advantage of this unique opportunity to study international marketing and management issues, focusing on relevant ways of doing business in eight European countries. Today, seven of these eight countries are members of the European Union.
The program includes stops in:
Rome, Italy
Venice, Italy
Pisa, Italy
Athens, Greece
Thessaloniki, Greece
Island of Rhodes, Greece
Madrid, Spain
Paris, France
Berlin, Germany
Krakow, Poland
Prague, Czech Republic
London, England
These countries have long histories and are collectively the home of truly historic sites associated with ancient Roman, Greek, Macedonian, Thracian, Byzantine and Imperial Spanish and French times. These cities are truly fascinating, hosting numerous multinational corporations and other international organizations. They blend modern lifestyles with history and cultures with rich traditions.
The program consists of two undergraduate courses and two graduate courses, and the requirements of each course will be similar to on-campus courses. Textbooks and other source materials will be used, and presentations of material and research papers will be required.
Undergraduate Courses
MGMT 3381 European Management: Current Issues and Connections
Explore current issues in management using a European perspective, connecting those issues back to how U.S. businesses may be impacted.
MGMT 3381 Global Marketing in the EU
Study marketing practices around the world, with a special focus on analyzing the influence of government institutions, non-governmental organizations (NGOs) and local communities on the ways of doing business in countries of the European Union.
Graduate Courses
MGMT 6381 European Management: Current Issues and Connections
Explore current issues in management using a European perspective, connecting those issues back to how U.S. businesses may be impacted.
MGMT 6381 European Management: Managing the Supply Chain in the EU
Explore current issues in supply chain management using a European perspective, connecting those issues back to how U.S. businesses may be impacted. Special emphasis will be on traditional European business factors and locations.
All travel arrangements will be made by the faculty directors and approved by the university. Students will be extensively briefed prior to departure regarding travel arrangements and schedules with addresses and telephone numbers given each participant.
All program participants must have adequate health and accident insurance coverage in case of medical issues or emergencies. Students will be required to obtain health insurance that will provide medical and related benefits. The CIS will ensure that all students have completed their study abroad paperwork prior to departure.
To be eligible for an ASU study abroad program, students must meet these requirements:
Undergraduate Students
Completed at least 24 credit hours of coursework in residence or by transfer at the time of application. Dual credit hours do not count toward this total.
A cumulative GPA of at least 2.5 at the time of application
Graduate Students
Current students must have at least a 3.0 GPA
Newly accepted students must have at least a 2.5 undergraduate GPA
The program will be co-directed by Dr. Rex Moody, Associate Professor of Marketing in the Department of Management and Marketing, and Dr. Gayle Randall, Assistant Professor of Marketing in the Department of Management and Marketing.
