Business Aspects of the Superhero Movie Industry
This class will look at some of the business decisions involved in the superhero movie industry. Topics will include negotiations, marketing, crisis management, brand recognition, intellectual property rights, international business, and contracts. The class will also discuss the evolution of gender and race issues as they pertain to superhero movies.
Section
F 14
Day/Time
MW 12:00 - 12:50
Professor
Michael Conklin
Dept.
Accounting, Economics, and Finance