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August 2007

Release Date: August 20, 2007

New Positions to Assist with Expanded ASU Marketing Program

Appointment of a director of marketing as well as a web development specialist has been announced by Angelo State University President Joseph C. Rallo as part of an emerging plan to increase the university's overall branding and marketing program.

Lynsey Hargrave Flage, who has spent the last two years as director of ASU alumni relations, will become the university's first director of marketing, effective Monday, Aug. 20. Jon Wilcox began work in July as web development specialist.

Dr. Rallo said filling each position is an important step in enhancing the university's marketing effort and ensuring cost effectiveness of the ASU's marketing expenditures.

“It is important for us to devote more resources to branding and marketing,” Rallo said, “if we are to take Angelo State University where all of us want it to be, as one of the most respected universities in Texas and the nation. If we do not tell our story and tell it well, no one else will.”

The appointments recognize not only the place of university-wide marketing in ASU's future, but also the role of the ASU website as the primary window for the world into the university. One of Rallo's initial directives upon becoming ASU president on June 1 was for the offices of Information Technology and Communications and Marketing to develop a more dynamic university website. The new site will debut Aug. 31 as ASU moves to the Texas Tech University System.

The creation of the two positions is in line with recommendations made in 2002 when the university's first marketing plan was adopted. That document called for the hiring of a director of marketing research and a web manager.

In the marketing area, the new position's responsibilities will extend beyond research and include developing and implementing university branding and targeted marketing plans. The position will report to the director of the Communications and Marketing Office.

The web development specialist will provide sophisticated web and electronic design expertise to what has evolved since the 2002 marketing plan as a web management team headed by Elaine Beach and Carey Taylor of Information Technology, where the new position will report.

Flage graduated from ASU magna cum laude in 1997 with a bachelor's degree in communications. She specialized in public relations with a double minor in marketing and management.

Prior to her two years with the ASU Alumni Association, she had worked in public relations and marketing for two Dallas non-profit organizations, the Cystic Fibrosis Foundation and the Girl Scouts.

Wilcox attended ASU for two years before earning a bachelor's degree in art and journalism at the University of North Texas, where he worked as a graphics editor and designer for the North Texas Daily.

After graduation, he worked as a graphic designer for Sally Beauty Co. in Denton. His responsibilities included website design/development, publication design and advertising.

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