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Angelo State University
Identity Guidelines

The Identity Guidelines were established to bring consistency and greater visibility to the marketing and communication efforts of Angelo State University.

Clearly defining who we are and what sets us apart from other institutions of higher education around the state and nation will help us deliver the message that great things are happening at our university.

Official Logos & Visual Elements

Maintaining a consistent identity is critical to advancing our position among our competitors. It is the most fundamental principle we engage to build repetitive impressions and establish presence in the minds of our target audiences.

Learn More about Identity

Marketing Collateral

As part of our Angelo State identity strategy, there are strict guidelines for printed and electronic marketing collateral.

Learn More about Marketing


These guidelines have been produced and disseminated as part of the university’s marketing effort to provide more consistency in design and quality of university and departmental web pages.

Learn More about Web Guidelines


In order to present Angelo State to the world as a quality institution, the university’s publications and written material must be of the highest quality.

Learn More about Writing