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Angelo State University
Office of Communications and Marketing

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Mission, Values and Vision Statements


The Angelo State University Office of Communications and Marketing supports university initiatives for recruitment and retention of students, advancement and alumni relations, builds advocacy and awareness for the university, and promotes consistent use of Angelo State’s brand.


Excellence: As this is the university’s standard, so too C&M mirrors this value in presenting the university to the public and in reflecting the accomplishments of ASU students, faculty, staff and alumni.

Creativity: To reach our multiple constituencies in meaningful and memorable ways, C&M employs a full range of artistic, photographic and written tools, always seeking originality in thought and outcome.

Integrity: As the primary architect of the university’s image and brand, C&M maintains the highest standards of both accuracy and ethical behavior in presenting ASU to the public.

Collegiality: With teamwork serving as the keystone philosophy for C&M, the ability to work successfully among office staff and with both university and external clients provides the touchstone for success.


To elevate the reputation of Angelo State University to the status of one of the top regional universities in the southwestern United States.