Getting Started with Social Media

Answer the following questions to determine if making a social media account is the best option for you, or if you should collaborate with an existing account.

Purpose and Goals

• Why do you want to start a social media presence?
• What are you trying to achieve with your social media presence?
• Do you have measurable goals?
• How will you know when you’ve achieved your goals? 
  

Audience

• Who do you want to reach?
• How do you want to connect and interact with your audience?
• How does your audience want to be interacted with? 
  

Content

• What makes your content unique, interesting and shareable?
• Would it be more appropriate to get another existing ASU social media account to share your information? 
  

Strategy

• Which social media platforms best fit your goals and purpose?
• How do your chosen social media platforms fit into your overall plans?
  

Collaboration

• Is there another group or organization that shares common interests and goals?
• Are there other groups you can collaborate with?
  

Resources and Approval

• Does your supervisor, director or advisor know about this initiative?
• Do you have the resources and support to maintain your social media presence?
• Does your department, program or organization have the required skills and knowledge?
  

Is making a social media account the right option for you? If so, please register your social media account.

Questions? Contact Us.