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Alternate Text

Learn more about alternative text and how to use it on social media.

What is Alternative Text?

When using images, you must provide meaningful and descriptive information known as alternative text. Those who use screen readers can have images described to them through alternative text. If an image is used for decorative purposes (i.e. logos), do not add alternative text.


ASU cheerleaders performing at a ram jam tailgate.

What to Avoid: “Cheerleaders”, “Image of cheerleaders”
Best Practice: “Angelo State University cheerleaders smiling and holding up  yellow and blue pom-poms”

How to Use Alt Text by Platform

Review the following information to learn how to use alternative text on each social media platform.

Questions? Contact Us!

Communications and Marketing
Fax: 325-942-2238
ASU Station #11021, San Angelo, TX 76909