These guidelines are intended to help Angelo State University employees, colleges, departments, offices and student organizations in making appropriate decisions when managing and/or developing social media initiatives on behalf of the university. These guidelines are intended to complement existing university policy.
All social media accounts affiliated with the university (including, but not limited to, offices, departments and student organizations) should be registered with the ASU Office of Communications and Marketing.
All university-affiliated social media accounts must adhere to Section 504 and Section 508 of the American Rehabilitation Act and Texas Administrative Code accessibility requirements (specifically 1 TAC §206 and 1 TAC §213). Learn more on our Social Media Accessibility Standards page.
Only the official university social media channels managed by the Office of Communications and Marketing will issue emergency/crisis messaging. Other social media channels may re-post, but no platform should post original content during a time of crisis.
Social media accounts claiming affiliation with the university (this includes the use of the university logo or other university trademarks) are a direct reflection of the university brand. Information not directly related to ASU, the organization, or its students should not be posted on a university-affiliated social media account.
University-affiliated social media accounts should not be used as personal social media accounts. The account should represent the department/office/organization as a whole, not one specific person within that group. Personal opinion should not be delivered as university opinion.
Questions can be directed to the Office of Communications and Marketing at 325-942-2248 or firstname.lastname@example.org.
Revised July 1, 2021